Bar Code Upgrade

[rp2813]

Has anyone else seen a treatment like this?  IMO it's a definite improvement over something that otherwise defaces the graphic artwork on product packaging. 

 

This is on the back of a box of Trader Joe's baking soda.

 

Maybe next we'll see a TV screen outline with rabbit ears around QR codes.

 

[fisherpaykel]

Imaginative and highly appropriate

Have not seen anything like this but I like it,.

 

[rp2813]

I wonder if TJ's is the first to do this, since the box is of their own design with their own label.  I'll be checking their other TJ's house brands for similar treatments going forward.

 

[DADoES]

 
It's a thing.  Search bar code artwork for more example.  Some of it seems to be purely artwork, some of it is functional on products.

https://internationalbarcodes.com/barcode-artwork/

 

[jamiel]

30 years ago, when I would buy Beefsteak Rye Bread when it was wrapped in cellophane, it had a barcode on the end labels which was obscured by the red flame packaging design--it scanned just fine (the red was not seen by the laser) but the checkers didn't often know it was there (and in those days DSD bread was individually priced).

 

[daveamkrayoguy]

Amongst many food products of which a certain frozen dinner like Banquet perhaps I’d first seen comes to mind, here’s one where the barcode for scanning is, so far, the most difficult and completely throws you off, that I’d ever seen, the private label toilet paper at Kroger grocery stores:

— Dave