Very nice! Looks very similar to the Ironrite except on the Bendix, the ironing plate moves to the roll instead of the roll moving down onto the plate.
I went to an estate sale/garage sale not far from here some years ago and they had this same ironer for sale, not in as nice of condition. It turned out, the owner had worked for a Bendix dealer in the 50's and did many home instruction courses for new owners. He did all the ironing in his own house as well, really loved that machine.