Bold Detergent Ads

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

Help Support :

Still being sold?

Is P&G still selling Bold today?

Last place I know to sell it was Lowe's. It was in limited distribution according to P&G a few years ago. They had it even after the 2011 recreation of "ultra" powder. Haven't noticed it there in a few years.

Gordon
 
Bold Ads From A Sedate P&G

It's amazing that staid and by-the-book Proctor & Gamble allowed these rather lively Bold ads on the air. Musical numbers, image pieces, cartoons--all rather daring for detergent commercials in the 1960's. Bold was indeed a good detergent (my mother switched from Cheer and Ajax and never looked back--until she pledged her allegiance to Gain in the late 1960's). If one account I read is accurate, Bold surpassed Cheer to become the second best-selling detergent (after Tide) following its 1965 introduction.
 
Growing Bold Commercial Collection

I now have thirty seven Bold Detergent ads from the 1960s to that "Class of 1995" ad (on Youtube if you can search for it, as I have something else on the Clipboard to post elsewhere).--Laundry Shark
 

Latest posts

Back
Top