Bye Bye Wisk, hello PERSIL???

[rp2813]

I stopped caring about Wisk when it stopped being the true Wisk I remember -- the murky blue liquid with a pleasing and distinctive scent, back when it was anything but a budget brand.   Nothing else smelled like Wisk did, or IMO did as good a job of cleaning.  Add to that the correlation between my mom's new '74 Kenmore -- finally something other than a self-destructing (S)Norge -- and the smell of Wisk blended with the new machine smell, and modern Wisk never stood a chance with me.

 

So, Wisk's demise is no big loss as far as I'm concerned.  I'm still mourning the loss of Gain and Tide HE powder.  The "for both" (FL and TL) HE formulas that replaced the original are far too sudsy to use in a FL machine.

 

[strongenough78]

Oh also, for the 100 ounce bottle you get 2 less loads according to the label and it's almost $4 more. The scents are overpowering and to me not very appealing.

 

[vacuumguy99]

Since Henkel bought Sun Products It makes sense that they would want to sell there premium detergent over a less expensive better rated detergent. As of now Henkel will still be producing All,Sun,and Surf brands which should be a very similar formula to Wisk. It is a shame though that they will be getting rid of the Wisk brand I picked up a bottle of it a few months ago and liked how it worked especially for the price.

 

[joe_in_philly]

Wish at BJ's Club

I saw this at BJ's Club today. It says "Exclusively at BJ's" on the box.

 

[helicaldrive]

Always a heartache

When a favorite product is discontinued. For me it was when Kellogg's discontinued their Great Harvest granola bars that had blueberry on the top.

As for Wisk, back in the day I always used Wisk to keep white laundry snowy white. Then one day I noticed my white laundry was not as white. Hmmmm. Come to think of it, this liquid and its scent seem a little different. Then I looked at the label and saw that Unilever sold it to Sun, and I knew for sure it wasn't real Wisk anymore. I thought, well I'll just use it for cleaning rags. It did a pitiful job at that too. So I threw the bottle out and switched to Tide. That was when I was disappointed. To me Wisk was discontinued years and years ago.

Apparently at some point, perhaps after Henkel bought Sun, the quality was improved again. Maybe that was when the bottle changed from blue back to red? Oh well. No point in trying it now.

Cheer is another detergent that seems to have numbered days. Kind of a shame. It's cheap, cleans well, does not oversuds, smells OK, and is easy on clothes.

 

[earthling177]

So I guess they'll ride the "60 year anniversary" "first liquid" laundry detergent wave for a bit before quitting the home market. Maybe they'll continue for the commercial niche.

I also remember when Cheer was more expensive than Tide (and cleaned a little bit better), or at least the formula sold around here in New England in the early 90's was. It had pretty good scent and performance in the (then, newly introduced) Ultra concentrated powder. I had to stop using it around 1997 or so, when the formula became way too sudsy to use even in the toploader I had at the time, because the water around here is naturally soft.

Cheers,
   -- Paulo.

 

[lordkenmore]

Cheer is another detergent that seems to have numbered days. Kind of a shame. It's cheap, cleans well, does not oversuds, smells OK, and is easy on clothes.

 

It is, and, unlike Wisk, it's a name that has history for me. I remember my mother using the stuff at one point. It was also the first detergent I, myself, ever bought myself.


 

Over the last few years, I've slowly used up two boxes of Cheer that I got on clearance. It served me well--both as a daily driver (when I had 2 boxes), and for times I wanted something that had no optical brighteners. I'm down to probably only one load's supply now.

 

[johnb300m]

Sounds like choice is going all away in the laundry soap sector.
Just like dishwasher detergent. It'll soon be just two players.
Finish and Cascade.
P&G could likely consolidate all to Tide, and Henckel could consolidate all to Persil. All at high markups.
Only store brands would cover the lower end market.

Yay!.........................................................