Catchphrases From the Past. What Do You Remember?

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"Cocoa Marsh, Cocoa Marsh can't be beat." "Cocoa Marsh, Cocoa Marsh what a treat."
"Oceans of Suds" Tide
"New Blue Cheer" Cheer
"All, the controlled suds detergent." All
"Liquid Handy Andy, out cleans them all." Handy Andy
Take"Serutan, that's natures spelled backward."
"Ivory soap, it floats."
 
A few come to mind:

- 7up - the UNcola
- You get more with a Kenmore cause a Kenmore has so much more to give
- Fab (early 60's) for a wash that's wedding white
- Punch - Colgate's "knockout" detergent
- Cold Power - stops dirt cold in cold water
- Chicken of the Sea Tuna - Ask any mermaid you happen to see, what;s the best tuna - Chicken of the Sea
- Philco - famous for quality the world over
- Amana - built better than it has to be
- Zenith - the quality goes in before the name goes on
- Kellogg's Frosted Flakes....they're grrrrrrreat!!!
- Whatever local gas company - "live modern for less with gas
- Lustre Creme Shampoo - because pink is for girls...
- Brillo Enzyme Detergent - with enough enzyme power to shake up every washing machine in America
- Arthur Treacher's Fish and Chips - the meal you can't make at home

This could be addicting!!!
 
And one i just thought of- at the end of Kentucky Fried Chicken commercials, with a picture of Colonel Sanders on the screen, the voice over was "if you want Kentucky Fried Chicken, you;ll have to visit me". I think it was the last line of a short jingle - but i never paid attention since i hated KFC or anything with chicken skin attached to it...
 
Catchphrases and . . .

Catchy tunes that made the hit parade! 

 

In the case of the Benson & Hedges campaign (see further up), the ad's music spawned a top-40 hit single.  Sometimes it was the other way around.

 

Here's Alka Seltzer borrowing the 1966 release by The T-Bones, "No Matter What Shape."

 

 
- The great American road belongs to Buick

- The only way to travel is Cadillac style

- Renault, the one to watch

-Datsun...we are driven

-We're making your world a little easier, Whirlpool makes it easier.

-From Sharp minds come Sharp products

-This is NOT your father's Oldsmobile, this is the New generation of Olds

-We build excitement, Pontiac

-Fahrvergnügen...it's what makes a car a Volkswagen

-Trust the Gortons fisherman

-Crisp and clean and no caffeine, feelin' 7up

-All temperature Cheer, all tempercheer

-Get Oxydol and "you won't get ashamed to show it whites"

-Oh no! Calgonite!

-You don't have to see their kitchen to know they have Kitchenaid

-Oh Fab, I'm glad there's lemon fresh and borax in you

-The little blue jug is Dynamo

-Calgon, Ancient Chinese secret

-Duncan Donuts, it's worth the trip!

-Shower to Shower each day helps keep odor away

-Please don't squeeze the Charmin!

-Sheer Energy, 'cause nothing beats a great pair of L'eggs

-Softness made simple...Clingfree

-Wouldn't you like to be a pepper too?  Be a pepper, drink Dr. Pepper

-Kmart, we've got it and we've got it good

 
 
It's Shake 'N Bake and we helped.
Oven Fry: Fried Chicken in the Oven is a TREAT. (Older lady with thick glasses. Funny.)
Secret: Strong enough for a man. Made for a woman.
Listerine: Kills the germs that cause bad breath.
Until there's a cure there's Contac.
Today's star of spray on starch. Faultless Starch.[this post was last edited: 2/27/2017-14:02]
 
As much as we all like these vintage catch phrases, I bet most if not all of us hate when yet another commercial interrupts a favorite TV program...

I remember once I had a Swiss housemate in college. He was, in general, a very annoying person. Everything was "better" in Switzerland. And he used to erupt in loud derisive laughter whenever a commercial would come on the TV. At the time I thought it was obnoxious, but he did have a point - especially since the Americans in the room would go into a kind of a trance during the commercial breaks, either letting their minds drift elsewhere or soaking in all the hidden persuaders... or both...

It's even weirder when one considers that the National Socialists of 30's Germany were the ones who perfected such propaganda techniques, which were picked up by Madison Avenue after the war and put to vast commercial use.

The infamous Anacin TV commercials of the 50's were a classic example: you know, the one with a hammer incessantly hitting an anvil, to portray headache pain. Then came on the strident announcer, pushing Anacin as the Final Solution for one's cerebral angst.

Similarly, the Nazis would use strident radio and newspaper messages to grab the attention of a likely bone-tired populace. Of course the application of these techniques in modern America is not at all as evil as what the Nazis used the to effect, but the techniques have been well learned by commercial and political America and our society will never be quite the same.
 
Here some forgotton ones

"She's engaged, she's lovely, she uses Ponds" (Ponds Cream)
"Every women should be a redhead at least once in her life" (Miss Clairol)
 
Stan, Clairol probably used this for all three of their lighteners. Lady Clairol Whipped Creme was the first coming out in about 1950, you had to actually whip it with an egg beater after adding the peroxide and boosters. Then came Lady Clairol Instant Whip Creme Hair Lightner in about 1957, this got thick just by mixing wth peroxide and shaking or stirring. Then in about 1960 Lady Clairol Ultra Blue Creme Hair Lightner hit the market with the "If I have but one life to live, let me live it as a blonde".

The other advertising slogan for Clairol Hair Lightners and Toners was, " The Lady Clairol blonde the silky shiny blonde, is it true blondes have more fun?"

I was a Cosmetologist from 1970 t0 1985, thats why I have this info in my box of trivia. LOL
Eddie
 
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