Cheer's new look...

[dixieland]

Coming soon... think they're heading back to being a color-inspired detergent?

 

[gorenje]

Nice design! Modern, but with a touch of the 70's

 

[sudsmaster]

Too bad Huish didn't buy Cheer.

Then it could have marketed "Sun(ny) and Che(e)r"...

 

 

 

 

[jt1985]

New Cheer

I saw this at work. It does appear that P&G is repositioning Cheer yet again, back to a color-protecting detergent. From what I've seen, I like the new look compared to the current look. I prefer it over the two previous logos. Retro, yet very modern.

I guess repositioning it as a value brand didn't help it's sales...

 

[mrwash]

That design is awful (sorry, just my opinion).

 

[appnut]

P&G should have a booth sposoring at Pride events

Cheer, protects the rainbow of colors in your life. 

 

[jerrod6]

I'll try it, if it does not contain optical brighteners like the current crop of Cheer does.