Curious about what brands of Chlorine Bleach are available in areas around the country...generally in the past there were only Clorox plus one or two other brands...Purex had wide distribution but not nationwide. In Detroit it was Roman Cleanser. In St. Louis, Novel Wash. In Pittsburgh it was Austin 101. Anyway, curious to know what's still out there...here in Detroit you can sometimes still find Roman Cleanser. Also we get Canadian bleach (looks like Javex bottles) at Farmer Jack (A&P)
In the early 60s Clorox was purchased by P&G, but the Feds made them spin it off...thinking was that P&G was so dominant in laundry products except for bleach that for them to buy the dominant brand was not good because they could tie the purchase of bleach with the purchase of Tide etc. There was a good article in Consumer Reports in about 1967 about this...essentially saying that LCB was a cozy duopoly (Clorox, and a local brand) in most markets, and someone with the resources of P&G could enter the market themselves.
In the early 60s Clorox was purchased by P&G, but the Feds made them spin it off...thinking was that P&G was so dominant in laundry products except for bleach that for them to buy the dominant brand was not good because they could tie the purchase of bleach with the purchase of Tide etc. There was a good article in Consumer Reports in about 1967 about this...essentially saying that LCB was a cozy duopoly (Clorox, and a local brand) in most markets, and someone with the resources of P&G could enter the market themselves.