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This brings to mind a question that maybe should be its own thread:

It seems to me that in the 50's and 60's many/most companies' advertising hype were based on actual mechanical differences or improvements. Today there seems to be a lot less mechanical difference underlying a lot more hype. This doesn't just apply to washers, btw.

Agree? or is this just a misperception on my part?

Jim
 
First WH 25" Washer

We have the exact machine that is in the commercial at the Museum.

 

It is in very good condition, unfortunately the drum is smaller so washing was not as good as the later machines with the potato pulley drive, but at least with the non-tilted tub the tangling problem was not bad. One of the major problems with the 25" machines was the water level was an inch or two onto the door glass so not only was there a greater potential for leaks but it would make quite a mess if you pushed the door release button, there was no lock.

 

WH redesigned their FL washer line in 1964 and all washers were the same 27" design then and you could open the door with the machine full of water, they offset the center of the tub lower that the center of the door opening, so even with a fairly high water level you could always open the door to add clothing additives etc.

 

We used to get occasional service calls on these newer design washers where the customer said that the tub assembly had fallen down because of this design.

 

John L.
 
Last things first:

Jim, advertising no longer talks about anything anywhere near as specific as mechanisms. Focus groups of 90-IQers roll their eyes back in their heads. Same reason mid-90s VCRs had almost no panel controls (counter reset was a menu item on some); confused focus groups. Which are just like juries except without the oath.

Only thing cheaper than a 1953 L7 was keeping your 1950 gearbox/no boot, so I never saw one. For the new house in 57 we got a chevron door 3-belt. Handsome devil wasn't it? Must have been male, but I digress.

For the next new house in 64 we got a square front potato pulley. Mom kicked it to the curb because it was harder to unload and it kept breaking down and I wasn't there to fix it. The replacement was a Weasyhouse spiralator TL.
 
Jim

good observation, the best way to differentiate and attract customers back then was through your engineering differences and they all had some unique mechanism to push as 'the best' for washing or drying or cooking or roto broiling etc.

 

That's why its so much fun to go back and read the patents today. Marketing must have believed that to secure customer real estate in the markets was to demonstrate just how well made how helpful their product was for the homeowner. 

I think the only place this still holds true is the automobile/ truck market today. I still hear all the latest innovations on the F-150. And sometimes I think, what is really left to improve they have been making them for so many years. 

 

Today washers seem to be marketed for features not durability. 
 
cute commercial Louis

love the sexy guys talking about laundry - they would be right at home here :-)

Also, the Siemens machines are interesting not sure what they mean by "Effective odour removal with active oxygen: The sensoFresh Programme."

Is it similar to GE's sanitize with Oxy cycles on their new machines? What oxy additive are you supposed to add?
 
Wow, what a lotta flack just for a less than nice comment! I will try not to make negative comments. I just disliked those machines, along with a few others. They were not very good performers, nor did they hold up well and needed servicing a lot. I never much cared for front loaders anyway. Not enough action compared to many of the other machines of the day. For some odd reason, my favorites were the solid tub machines. The other machines I really developed a dislike for were the speed queen models after the perforated tub models came out. I worked on many of those that failed in the first few years of existence. They had lots of problems. I really kind of hated seeing speed queen finally do away with the solid tub, since they were the last ones to have them. But even those last solid tub models were very problematic too. I guess nothing can stay the same forever.
 
Louis

Just ordered my "Dutch Guide to Laundryism" I'll bone up tonight!

 

You hold on there fella-Greg! You don't get to have two laundry-boys at once  and leave me in the lurch!

 

Bruce no one here ever said you have to like every machine , AND no one wants to hear somebody else stomp on their joy over any machine either.  It's that simple.
 

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