As previosuly stated, the total energy consumed to do a job depends on
1- The energy source used to drive the chiller or compressor.
2- The ease by which the heat removed from the air-conditioned space can be dispersed into the outdoors.
Water and air are technically both fluids, but water can hold and transfer heat more efficiently than air can. This is why heating a home needs only a 1-inch wide water pipe containng hot water going around to the radiators/convectors, but also why the main ducting of a forced warm-air heating system can be one foot square (30cm X 30cm), or the like.
Chiller and towers tend to be used in systems much larger in overall capacity than a typical air-cooled condenser coil.
Chillers can also be used with steam or mechanically driven motors/engines instead of electricity which may be pricey or not avaialble for use during peak-demand periods. (Say as in Manhattan during heat-waves. Heat waves here are defined as "x" number of days over 95*F outdoors).
Cooling towers tend to be maintenance intensive. There is a tendency to use many smaller air-cooled systems in a larger buidlng so that if one unit dies, there will not be a total loss of cooling.