dame ednas whirlpool

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Aussie Dryers

Yes, that's the size we tended to have and can still get now. Note that that one is mounted next to a cupboard, which is making it look much smaller than it really is. If we have a house, we tend to dry our clothes outside on a clothes line. Even our larger dryers are nowhere near the size of those in the USA.
 
But the best is that....

....the dryers are normally wall mounted upside down....and come with another 'strip' with the control labels printed correct way up when mounted upside down
 
How cool is that! Maybe i did not see it, but did the side swing lid machine have the typical surgilators at that time?
 
Edna on the map

Hi Jon,

Edna was well and truly on the map by the time these ads came out. She was (is) very well known for her double-entendres and these are part of what puts the Enda stamp on the Whirlpool ads.

Her first appearances were in the early '60's on TV and university review theatre, so by the mid '70s'/early /80s' (is that the correct vintage for these) her monicer of "the housewife superstar" was already in everybody's minds. Whirlpool's advertising traded quite heavily on this notion of being able to be on the A-List and still run a household.

The nods to her son Kenny were also at a time when gay rights were still being wrestled with and it didn't do any harm to have acceptance pushed on the small screen. "If Enda can have a gay son, then it must be ok" has always been the subtext I got from these ads.

Interesting how social issues can end up selling washing machines ...

Nick
 
Mark&Vern, those are real ticklers. What a treat. Thanks.

All that pro-gay stuff in a TV ad--gotta love Australia. So open-minded and advanced. And a Whirlpool, too.

Great gay Whirlpool days at Aworg! YAY!
 
In that era Dame Edna was never seen as gay, she was just a man who played the role of a women and got away with more double entendres than anyone would today. Some unenlightened Aussies would've taken years to realise that she wasnt really a woman.

Some of her more suble glasses were the same as my Grandmother wore and up until I was 8 or 9 every time I saw her on TV, I'd call her Nanna :)

That was TV in Australia in the 60's and 70's, nothing was crass or crude, but you could have a character making naughty comments that you had to think about and you could have a man dressed as a women without any kerfuffle. Plus after 8.30pm you could see Boobs and gay men/women kissing and touching each other.

I cant find the original ad that I've posted for POD, but Dame Edna did the full range of Malley's products at that time, its a pity that her roles died out with the end of Whirlpool over here in 1981.

We never had anything other than the 24" machines over here, by the end they were rated at about 6kg capacity which was competitive with everything else on the market at that time. I love the touch controls on those, they would've been totally unique on the Market here at that time.
 
The ad concept continues #1

We it must be a Whirpool thing to have men dress up in drag, as here are the ads from lat year for Whirpool Australia. This one features TV host Bert Newton and music host Molly Meldrum in drag.

 
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