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coles

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Jun 13, 2010
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Who knows the oldest detergent company still alive today?
(Besides old time detergents like 13 Mule Team Borax)
 
Persil (Unilever UK & Ireland)

Persil in the UK and Ireland celebrated its 100th birthday with a re-run of 100 years of ads and a special re-design of the packs for the anniversary.

I think Persil in Germany, which is made by Henkel, had its 100th anniversary a few years earlier.

Unilever holds the rights to the Persil name in the UK, Ireland, France and New Zealand (and possibly a few other places too) due to an agreement with Henkel made quite a long time ago.

The two products serve the same purpose - high end laundry detergents, but their formulations are totally different.

mrx++6-19-2010-11-36-1.jpg
 
I want!

I want to try out Persil. I'll have to buy it online I'm sure. I'm sick of using Procter & Gamble products all the time! But Tide does work the best for me I suppose.....

Aaron
 
There are only 13 mules now

I got a GOOD laugh when I saw that too. Guess all the other mules died from old age!
 
Calben has been around for 63 years.

And I have never found anything that cleans better.

 
Guess all the other mules died from old age!

Or corporate downsizing has gone too far!

Really, I don't understand the question. Why ask what is the oldest then exclude old brands? (By the way 20 Mule Team Borax is not a laundry detergent).

But:

1. If we're talking about the oldest company that makes a laundry detergent, or the detergent that has been on the market the longest, the answer would be, for the USA, Procter & Gamble and their Dreft line, which was the first synthetic laundry detergent, introduced in 1933.

2. Other laundry products for washing clothes have been on the market longer, but were, like Persil, soap originally, not detergent. Ivory Snow and Fab both go back before 1910.
 
By the way 20 Mule Team Borax is not a laundry detergent).

I for one did not know that it was EVER considered one. Always a additive. not a main product.
 
Maybe the other 7 Mules

did not make it out of Atlanta in time are are "Gone With The Wind"
 

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