Soap!
Call me old fashioned, but I like soap. Started out using Ivory Flakes. When that was discontinued, I switched to Ivory Snow. P&G changed the formula to detergent, and I had to find something new again. Used a brand I can't remember the name of for awhile. It was a soap based liquid, sold at W-mart. Now that it's gone, I roll my own. I use 2 parts grated Zote laundry bar, 1 part borax and 1 part washing soda. For whites I add Oxy Wash, a generic oxygen bleach. Pretreat stains with Zout. It's a wonderful product, but I wish that Dial hadn't added so much perfume to the product after they brought the brand. No softener, can't stand the stuff. My clothes come out nice and fluffy with the soap anyway. I don't like detergent based products, I prefer to stay away from petrochemicals.