Nothing new. In my opinion, DW design in the US is way behind the EU. There "efficent" DWs still use 15l+ each cycle, take up to 4h and are barely less than 45dB loud. And still, there are complaints about poor cleaning and stuff like that. In Germany, 80% of all DWs sold are 45dB loud or less, they barely use more than 20l of water in any cycle, they only use 1 kWh or less on cold water conection (Eco cycle), they take not more than 3:30h on the longest cycle and still we do not have rows of consumers complaining about poor results. We use less water (as small amounts as 6l), less energy (as small as 0.6kwh on cold water connection), are more silent (the loudest DW offered here is 55dB I think) and are Stil faster (THW longest Eco cycle I can remember is 3:30h).