John, I approach laundry like a European, I want a heater. I want hot water that's high temperatures. I don't use LCB, I use extra high temp. I lived with a Fler that didn't have heater and it was a huge disappointment. I get cleaner results with the heater maintained warm, hot, and 153 degree temps. I have hated top loaders since the shredmore. AND my Duet doesn't have any "odor" to it!!! And it does better than the shredmore ever did and my garments are lasting much longer.
Besides, most Americans are too stupid when it comes to doing laundry. All they care about is cold water and a 20 minute cycle. And I very seriously doubt I will be opting to choose a heat pump water heater or dryer because I don't want to be bothered with the extra maintenance. But I love my heat pump climate controlled system.