Dyson in a spin as washer fails

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Acerone

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A little Dyson news....

Dyson in a spin as washer fails
By Rosie Murray-West, City Correspondent (Filed: 16/04/2005)

James Dyson, the man who turned the humble vacuum cleaner into a designer must-have, has given up on his revolutionary Contrarotator washing machine, because the product is making a loss.
The Contrarotator, which sells for almost £1,000, has two counter-rotating drums designed to mimic the action of handwashing. The company would not say yesterday how many of the machines, which have only been on the market in the UK, have sold, but said that the product "has done well in the market".

A spokesman said the company was not exiting the laundry sector, and would continue to research a product that could be sold internationally. "This is quite a brave decision", he said.

The Dyson machine is made in Malaysia, with the vacuum cleaners, after the company took the controversial decision to move its manufacturing from Malmesbury, Wiltshire.

The spokesman added that the move to Malaysia had not been about reducing the company's cost base but reinvesting the savings in research and development.

He would not say how much of a loss the company is making on the washing machine. Provision would be made for parts and service. "A loss is a loss", he said. The company has never provided any figures on the washing machines it makes.

The Dyson machine has been on the market since the end of 2000. It has been the focus of a spat between Which? and Mr Dyson after the consumer magazine said in 2001 that it was not good value for money, although it was complimentary about the machine's cleaning power.

Mr Dyson replied the machine cleaned better than the one it was compared with. He said Which? had said something similar about his vacuum cleaner and it was later featured as its Best Buy.

The Contrarotator is not the first innovative British washing machine to fall by the wayside. Monotub, set up to manufacture one called the Titan with a removeable basket, went into voluntary liquidation.
 
I think Dyson was aiming a bit too high with this one. Despite all the technology and marketing that went into the Contrarotator, it was an expensive machine trying to compete in a market that is becoming increasingly price driven. Most people nowadays won't spend that kind of money on a washer, they just want something that does the job and is cheap enough to throw away in a few years' time if it breaks down or they get bored of the colour. Of course there are some folks who will invest a sizeable chunk of cash in a washer, but companies such as Miele, AEG and the like established themselves as the leaders of this market sector a LONG time ago, and that probably won't change any time soon, if ever.

Styling was an issue too, as many thought the machine looked ugly, or at least too unconventional for their tastes. Dyson found out the hard way that deviating from the standard white box design will alienate a lot of people who otherwise might have considered his product. It's not like a vacuum cleaner, which people can generally live with as it is stored away out of sight between uses.

Watch this space, but I'm betting that Dyson's next crack at the laundry market will be mid-priced, simpler in design and much more conventional in terms of looks. There's bound to be something already in the works to replace the Contrarotator, so it will be interesting to see what he comes up with.
 
What Sad News

That the "Global" Marketplace can't support a high end machine like the Contrarotator anywhere!

He just received his US Patents a couple of months ago too!

But when I read them I was flabbergasted to see them employing TWO motors to run the thing!
Even I could have told him it won't work economically! GE and ABC ( Altorfer Brothers ) learned that lesson in 1947! Yes 1947 if your reading this Mr Dyson!
Their first machines employed two motors and they were too expensive to produce. GE & ABC knew it then and the Automatic washing machine was a new invention then And they had a market clamboring for these machines!

When I first saw the website I thought Dyson was using a planetary gear system to cause the contrarotation with one motor but when I read the patent I could'nt believe what I was seeing--- two motors! Forget it! Sure it will work , sure it will be strong but SURE it will be prohibitively expensive!

Bendix proved what kind of washing works best on dirt in 20 minutes in their Atomic Dirt test of 1954. Thats all you need and clothes are clean.
No one is going to bother with a machine or pay an EXtra $1,000 for a machine that can do it in 10 minutes as opposed to 20 !

My 2 Bubbles

Jet
 

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