Electrolux Appliance commercial!

[soapnsuds]

Retire the Frigidaire name???!

NEVER!!
That's easy for some of you to say and Mr. Robert, you have every Frigidaire every made practically, you can just go to your basement and play with them. Frigidaire isn't what it used to be, that's for darn sure. But I still LOVE being able to go to the store and buy a 'Frigidaire' appliance! How sad it will be when, the day comes, that I won't be able to walk into Best Buy and run my fingers over the Frigidaire letters on a washer...Some of us just aren't ready to let go of the most amazing, stylish and awesome appliance maker, ever!
Robert, if you'd care to part with a few of your Frigidaire's I might change my tune! lol!
Kelly who?? And why is she trying to rip off Samantha Stevens anyway?

 

[cvillewasherbo]

Kelly Ripped Ya

Can't stand that woman or Regis either!! Would love to be with her husband, however.

Sorry boys.
Courtney
VA

 

[MrX]

Electrolux are kinda doing that in Europe too.

In Ireland and the UK they've now got several layers of brands.

"Tricity-Bendix" (Budget regional to UK/Ireland only)
"Zanussi-Electrolux" - Mainstream Mid level (Europe wide) - Represents good value, but with a decent level of quality.
"Electrolux" - Mid to High (Europe wide)
"AEG-Electrolux" - High Level (Europe wide)

They haven't as yet dumped any of the brands they acquired, just suffixed the major ones with Electrolux.

It'll be interesting to see how they work out their branding strategy.
Zanussi is a very long established brand and AEG is pretty much iconic.

You're already starting to see a situation where you get a washer, dryer or other appliance where the basic design carries through the brands.

Tricity Bendix version - simple controls, no fancy stuff - plain white only.
Zanussi - more sophisiticated controls, slightly fancier.
Electrolux - loads of extra bells and whistles, drum lights, nicer designs - looks a lot more plush.
AEG - high end designer finish with all the bells and whistles.

 

[buffster]

Cupcake Commercial

Love the commercial. Love the condo. Where does Kelly's friend live?

Hmmm... they seem to have covered several demographics groups with that spot and the not so subtle theme of "cupcake queen" with all those adonis type men...

 

[iheartmaytag]

The new Frigidaire sucks

At least their dishwashers do.
For this reason I would see E-lux wanting to distance itself from the name, or putting it in the new build/rental market strickly low end.

When I moved into my new house last July, the Frigid dishwasher lasted about three weeks until I pulled it out, and bannished it to the garage. What a piece of crap. When I take dishes out of the "dishwasher" that are dirtier than when I put them in, and still cold by the way. OUT!!! OUT!!

If anyone wants a white POS your are welcome to it. I just didn't have the heart to wish it upon the poor people of Habitat homes.

 

[Cybrvanr]

I purchased a Frigidaire refrigerator last year, and it only has a marking on the compressor indicating it's an Electrolux product. The fridge looks like an old WCI design, except for the fact that it has a more efficient Electrolux compressor in it to make it energy-star compliant.

Over the winter, I found an old sXs GM Frigidaire fridge sitting by the curb waiting on the trashman. It had a bad compressor, so I raided it, and took all the logos off, and applied them to my Electrolux-Frigidaire. Even though it's fake, it's cool seeing the big block frigidaire logo, and "Only by GM" on a new appliance!

 

[rpm]

I like the way you can click on an appliance and see it open.
When the rack rolls out on the dishwasher the cups look like rolls of toilet paper.
Can't stand Kelly

 

[mattl]

Iheartmaytag, why would Electrolux want to distance themselves from Frigidaire dishwashers when they designed and made them? They made the quality decisions and put the name of their choice on it.

Got to say as an appliance affectionado I was kind of excited to see some of the features of the product line. I'd like to have one of each. To me they seem to have a "coolness" factor. I'm going to have to go and explore local retailers and get a feel for these products.