Explain "Thins" to me

[joeekaitis]

 

With "shrinkflation" (reducing the amount of product but keeping the same price or charging more) making headlines, it seems cookie and candy makers are actually marketing it to a gullible public.  There's Reese's Peanut Butter Cup Thins, OREO Thins, York Peppermint Patty Thins . . . the list goes on.  A simple price check reveals you get less for the money when you buy "thins".  And you probably eat twice as many.

 

What's the appeal?  Why?

 

[daveamkrayoguy]

The marketing for small items just sux!

Why the bragging about a half loaf of bread or a six pack of cans of pop suddenly shrinking from the 16 ounces they used to come in?

— Dave

 

[chachp]

Less calories?

 

<span style="font-family: helvetica;">I always assumed they were offering a fewer calorie option.  Problem is, how many of us have the self control to not eat twice as many?</span>

 

[bradfordwhite]

I appreciate the smaller sizes as lets face it, most of us over eat anyway.
It's everything I can do just to maintain a fit body.

 

[joeekaitis]

Fewer calories . . .

. . . doesn’t explain why the cost per ounce is higher.

See also: Snickers Bites, Twix Bites, Milky Way Bites, etc.

 

[sudsmaster]

Obviously (to me, at least), this is a way for manufacturers to cut costs on various food items and still charge the same price as the larger product.

 

I think.

 

I'd have to compare the prices, but I have read that this is what is going on with some products.

 

The calorie savings I suppose could be a plus for some of us (like me!)...

 

 

[daveamkrayoguy]

It helps me eat less, but believe me with inflation, especially on other things that are important, I seem to have on other things edible, I’ve had to go on a crash-diet anyway…

So making things Fun Sized, or Thins or simply reducing quantities while prices are skyrocketing and other things stated above, still makes me see no appeal in this whatsoever…

— Dave

 

[iej]

Thins are what happens when accountants become product developers.

 

[neptunebob]

You are probably right

Girl Scout cookies always had Thin Mints.

 

In the past there was a product for women called Maxi Thins.  And yes, the women in the commercials were unbelievably happy. 

 

[sarahperdue]

Shrinking

For those of you who don't know, the women wearing the "maxi thins" are happy that the pad is absorbent yet thinner than a mattress.

I like the smaller sizes that are advertised to be smaller (baking chocolate recipes will be confusing for generations thanks to baker's chocolate squares being reduced to half size).

Cokes, snack sized candy and cookies help me with portion control. I remember when a regular coke was 6.75 ounces and a king size was 12. I like the smaller can options.

I hadn't thought about the price per ounce on things like thin candy bars and cookies. The thin mint Oreos are incredibly delicious...

Sarah

 

[sudsmaster]

Easy:

"Thins have been more like they are now than they ever have been before."