Fagor To Enter U.S. Market

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launderess

launderess

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Following press release:

Fagor to Enter the U.S. Market
Apr 12, 2005

Fagor, the Spanish domestic appliance manufacturer, recently announced plans to launch a full product offering within the U.S. market. As a primary contact and U.S. subsidiary, Fagor America, Inc. will be exhibiting this entire range of products May 10-12 at the Kitchen and Bath Show in Las Vegas, NV, U.S.

Fagor currently has an established presence in international markets. With 19 production plants in three continents, and subsidiaries in 13 countries, Fagor international sales represent the 42 percent of its turnover, and 5,917 people make up the company's workforce (1,990 of them working in international markets).

The appliance company is also involved in foreign joint ventures with other high-profile manufacturers in order to deliver local products to that market region.

Fagor produces ovens, hoods, microwaves, cook tops, sinks, taps, refrigerators, freezers, washing machines and dryers, dishwashers, boilers, heaters, water heaters, air-conditioners, kitchen furniture, and small appliances
 
It's actually pronounced "Fay-gor" :-).

These machines disappeared off the UK market a while ago (although they still have a website), but it seems you can now order them again, probably through independents as I haven't seen any Fagor appliances on the internet, especially washers and dryers.

Jon
 
Well, their pressure cookers :)

are very highly regarded, but as for the appliances, I have no idea. Nunca.

Going to be interesting to see what price point they head for. I'm hoping mid range between Haier and Miele.

Lawrence/Maytagbear
 
I should imagine they are much better than those horrible Servis/Merloni machines that seem to be available on the US market as Eurotech, Malber and everyones favourite Whirlpool!

GE sold a Fagof front loader in Australia for a while and it came first in a Choice magazine test and was recommended best buy. It looked and felt like a nice machine, not flimsy like the Servis/Merloni machines.

Its interesting that none of those European brands seem to be too readily available in US stores or full product ranges, thought Bosch seems to.

You can walk into an Australian appliance store and find full ranges of Euro brands like Bosch, Euro Whirlpools, Electrolux and Ariston.

It will be interesting to see what happens with Fagor.
 
Going to be interesting to see what price point they head fo

Between Haier and Miele? Pretty broad expanse of appliance quality there if you ask me.

From what I've been able to glean from the Internet, Fagor appliances seem highly regarded elsewhere. Will indeed be interesting to see the appliance line and where Fagor positions itself. More interesting will be to see if the washers and dryers are 220/240 volt like Miele, Asko and Bosch, or will Fagor "dumb down" and use 120v.

Now if only V-Zug would cross the pond! *Sigh*

Launderess
 
Fagor's parent company

Fagor's parent company is the Mondragon Cooperative Corporation (MCC), of Basque Spain.

MCC is the world-leading example of employee ownership and democratic governance of a wholly private corporation. It was founded in the mid 20th century by a progressive Catholic priest and a small number of Basque worker/entrepreneurs, and rapidly grew to over 20,000 employees in over 200 subsidiaries, in every field of industry and commerce you can imagine: from raw materials to heavy manufacturing to consumer goods to retail.

MCC has its own enterprise development department, including its own bank that has provided the capital for its expansion over the years. MCC was probably the world's first example of what is now called an "enterprise incubator." It has something over a 90% success rate with new business start-ups.

Over the years, MCC has stood out as combining the best of the principles of free private enterprise and representative democratic governance, and its stellar success shows that these principles are practical in a competitive global economy.

Check this out:


(in case the link doesn't appear below).

MCC has also been world-leading in industrial automation. This stands to reason, since the employee-owners have a strong interest in automating their jobs: not to get themselves laid off, but to increase their own productivity and therefore their profit-shares.

MCC is so far ahead in that field, that it won the contract to build a fully automated assembly plant for Volkswagon, *in Germany*, beating *Siemens* in the competition.

MCC also is known for its strong policy of internal reinvestment, including a level of R&D funding that makes geeks & engineers in other countries (including the USA) green with envy.

So, with that kind of background, and that kind of organization backing Fagor, it's not surprising that Fagor is a highly respected brand with a reputation for excellence.

Personally, I can't wait. Looks like the "complete solution" for the kitchen when I get around to buying a house later this year or next.

 
Lower the heating power on the washing machines to adapt to 120v usage, instead of current 220.

Most European washers have two heating elements that pull about 1200w each. In theory an appliance maker could take one of those elements out, and make other changes to allow the washer to run on 120v. IIRC, 2400w on a standard 120v 20amp circut in most American homes is asking for trouble as the wiring nare can't handle it.

Launderess
 
washer heating

Remember, though, that some of our washers already have the heating feature, but because of the voltage/wattage limitation, it takes a LONG time to heat the water
 

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