Bryan,
Funny you should mention a restaurant by the name of Mo's.
In Milwaukee, there is a chain of very high-end restaurants owned by a local family (or so they say.)
There is "Mo's, A Place for Steak" (one of the best places for steak in town but VERY pricey), "Moceans" (the seafood place), Mo's Irish Pub and one more I can't recall off hand.
It's owned by a group of highly competitive people.
Hmmmm ... wonder what that means???