Well, P&G Pods are available in Europe under Ariel's brand name in most markets.
As far as I know, they're still using the Tide brand in Italy and Portgual.
It's also Dash in Belgium, although I've seen Ariel appearing on shelves there too, so I assume they might be about to phase out the local brand.
I wouldn't be entirely surprised if the Tide TM disappears in Italy and elsewhere in favour of Ariel.
The US Tide Pods and EU Ariel Pods seem like a very similar product. Although, maybe the formulation is different? I'm not sure. Perhaps someone could compare the ingredients list?
The fragrance is probably slightly different too and the pods are different colours.
Ariel pods here in Ireland are blue, green and white. I think the tide pods are orange, purple and white.
So, I would guess the fragrances are possibly different too.
Here's how the look in France, the UK, Ireland etc.
the "colour" ones are purple and there are some other variations for "with Fabreeze" etc.
