Let's think about this for a second...
1.3 Million...
That's 1,300,000 dishwashers..
Assuming that the average price per machine is about $600 each, that's going to cost Americans and Canadians a total of $780,000,000 to replace their dishwashers. Not to mention the sheer amount of e-cycling waste, plastic waste and environmental impact replacing these machines is going to cause.
Now, mostly likely, I seriously doubt that these people will buy another GE dishwasher, especially if they had issues with it catching on fire.
That money will be going straight into the pockets of every other manufacturer out there.. This takes away market share from GE and gives it to everyone else. (Most likely Whirlpool, LG and Samsung!)
.... and it's no wonder why GE once considered selling their appliance division.
If I became CEO of the Appliance Division at GE, I would be kicking butt and chewing bubble gum.