Alliance Has Survived
By sticking to what they know, commercial and now domestic laundry. As such they have no need nor use for GE appliance division. What would be the good of it?
Again the appliance market is mature and saturated. Even with the scores of brands owned by Whirlpool and Electrolux (via their purchase of WCI and on their own)only a few are any real major players. The rest things are best left unsaid.
Competition from first Europe then Asia has killed the American appliance market. Everything from microwaves to toasters, to ranges has either gone mostly to Mexico or is shipped in from Asia. You cannot keep costs down sadly with "made in America" and that seems to be most consumer's chief concern.
General Electric up until say the 1970's and perhaps 1980's was really innovative and a key player in the domestic appliance market. Microwaves, dishwashers, laundry appliances to name a few. Then it is as if a switch was flicked, around the 1990's quality began to slip and it was as if they didn't really give a darn.
That switch is or was probably the fact GE was growing into a huge multi-national company with diverse product lines which as of now are:
Aircraft engines
Electrical distribution
Electric motors
Energy
Finance
Gas
Healthcare
Lighting
Locomotives
Oil
Software
Water
Weapons
Wind turbines
GE's major subsidiaries are:
GE Aviation
GE Capital
GE Global Research
GE Healthcare
GE Home & Business Solutions
GE Oil & Gas
GE Power & Water
GE Transportation
Am willing to be more persons on a weekly basis travel on airplanes or planes made by or with parts from General Electric. Are treated in healthcare by same and or are affected in a hundred other ways than have GE appliances.