Not By Choice, Perhaps, But.....
....Many, many people at the time had lower-end Frigidaire products, because the company was very aggressive in its pursuit of the builder's and apartment markets. Frigidaire units were found in many a late-'50s/early '60s apartment complex in my native Atlanta, always in color. One apartment would have yellow, and the one next to it would have turquoise, that sort of thing.
Frigidare was very good at imparting some glamour to their lower-end models, so anyone going into a new, Frigidaire-equipped apartment kitchen in, say, 1963, would have been very impressed.
My late Aunt Priscilla's first house had low-line Frigidaire appliances, like every other house in the newly-built (1968) subdivision. Wall oven, cooktop and fridge - all without a single bell or whistle - but hey, they were Avocado!