Grocery Shopping in 1971

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That little video brought back memories of when I first moved out on my own in May 1970. That first day I went grocery shopping for myself for the first time. I bought two bags of groceries for a little under $9.00!

I recall that the store I shopped at, Purity Market sold 1/2 lb. packages of ground beef for $0.32, the cheap store brand margarine for $0.20, Kraft Macaroni and Cheese for $0.24, an average size box of White King D laundry detergent for $0.89, a tube of Colgate Dental Cream for $0.49, a 10 oz box of frozen peas for $0.08. In those days I was earning $39.90 net a week plus tips, which averaged maybe $1.50-2.00 per day. On Mondays and Tuesdays business was slow and I might only have $0.50 in my pocket as I walked home from work. I could buy a 1/2 lb of ground beef, a box of frozen peas and potato with that $0.50 and that would be my dinner.

I really don’t know how young people starting out these days make it. That 50 cent dinner from 1970 would cost at least $4.89 and thats if you could even find a store that sold 1/2 lbs of ground beef!

And yes Lawrence, people were a lot nicer to one another then too. You didn’t need to worry about getting lead poisoning every time you left your home. You only got the lead poisoning from your Corelle, LOL.

Eddie
 
Just browsing for other supermarkets from that era and stumbled upon the opening of the first 24h supermarket in France in 1972:
 
I can still remember the sound of dot matrix printers in the tills of the late 80s and early 90s. Beeps of scanners, big clicky keypads and the cacophony of receipts being printed.

I also distinctly remember when they disappeared and were replaced by thermal printers or other tech. Suddenly there was just quiet beeping of scanners.

I also remember the days of payment by cheque. I remember my grandmother tearing out an unwritten cheque, handing it to the checkout operator, who'd place it into the till and it automatically printed the date, amount in words and amount in figures, then it would be handed back and signed. Cutting edge 80s tech lol

Did you have cheque guarantee cards? The checkout operator would write your card number on the back of the cheque. Effectively it was a "portable letter of credit" which said you were good for the amount on the logo on the card, often £150, 250 or 500. Once used, the cheque would be honoured by the bank, regardless of balance available, so it was as good as cash from the retailer's point of view.

The other piece of old shopping mall tech I remember was an absolutely prehistoric parking ticket machine system that was still using punch card tickets.

And since this is a laundry forum, that slight hint of dry cleaning solvent from the omnipresent dry cleaners that used to be in pretty much every shopping mall / shopping centre and main street. The began to fade away. I guess people don't wear as many dryclean only items these days and also tightening emissions rules have made in store dry cleaning a thing of the past here. Most of those services send your clothes off site to much bigger facilitates these days, and it's probably shrinking demand, economies of scale and ability to control emissions more tightly.

The other *big* change I’ve noticed over the years is food culture. The fast food joints and the once ubiquitous shopping centre (mall) cafes full of displays of fancy cream cakes, hot scones, clotted cream, pots of tea, filter coffee and various stodgy main courses made way for a lot of smoothie bars, health food and endless coffee chains both local and international.

The one store I really have strong childhood memories of is a long defunct Irish supermarket chain called Crazy Prices (it’s larger locations were called Super Crazy Prices). It had garish branding, really ‘crazy’ displays like robotic monkeys in the exotic fruit section and an in store DJ doing price an item promos. It was just really high energy and fun. They vanished when Tesco entered the market and swallowed them up with blue and white boring..

That and I miss the random Z list “celebrities” they would get in to open stuff and “exciting” outside broadcasts with local radio. I remember one of the supermarkets even had an in store kitchen which was used to do cooking programmes on the rather low budget local cable TV.
You don’t see as much of that anymore - it’s all online and influencers.

Nostalgia and the olden days … sighs, posting online on a 5G smartphone which has become an extension of my fingers and probably has more processing power than the endure 1980s.[this post was last edited: 7/9/2022-06:34]
 
dot matrix printers

I bought a relay at O'Reilly Auto Parts about 2 years ago and the receipt was printed out on a Okidata dot matrix printer. I haven't heard one in operation since about 2001. The overwhelming nostalgia hit me hard in feels.
 
I’ve recently encountered a building products supplier still using them, with multi layer paper. I was buying some fencing panels.

Really old fashioned system. You went to the sales desk and they took your order. Multiple desks and salespeople with different specialties. They then printed out a big multilayer page with your order on it. You took that to the cash desk and they took payment by card. They kept the bottom layer. Then you gave the middle layer to the people in the warehouses outside who picked the stuff and loaded it into your car / truck and you kept the top layer as your receipt.

Seems they’re still sold and are quite pricey : https://www.huntoffice.ie/dot-matrix-printers.html
 
Shopping

I worked in a grocery store, sacking groceries, from summer of 1969 until summer of 1971.  So, I see a lot of similarities in the film.  And I see quite a few things that differ.  Notably:

 

The store is exceedingly clean, this film would not have been made late in a business day.

 

The customers are, for the most part, well-dressed.  Quite a few men are wearing ties and jackets even.

 

The "crowd" is manageable, the store is not overly-populated , so there's lots of room for shoppers to casually shop with virtually no competition for space.  There's an atmosphere of these people being on a vacation or a casual getaway.

 

All of this leads me to believe this is not a candid film.  Everyone you see knows he/she is being filmed, this is a staged production.  Considering 1971, it's likely that the store would be closed on a Sunday morning - perfect time for a collection of invited "shoppers" to come and participate in the filming.  They might be store employees, store/chain employees/executives and their families, etc.  All intended to show shopping at this store in the most-positive light.

 

And it works.

 

lawrence
 
The oranges are remarkable perfectly stacked too lol
Based on the camera angles and the technology available in the early 70s it couldn’t have been candid.

Actually, until relatively recent years, shooting film or video was not something most people could do casually. We’re all carrying around small devices, with cameras that could put 1970s state of the art cinematography to shame, with powerful sensors and intelligent software, and practically limitless storage and the ability to transmit, remotely store and even broadcast in resolutions that were unimaginable even in the early 00s.

In reality, there are very few movies of real life from those eras that absolutely candid. Even home movies tended to play to camera much more.

When affordable, small format camcorders began to appear things changed a bit, and that’s really the late 1980s and they were still niche. Smart phones have changed everything, utterly. [this post was last edited: 7/9/2022-08:06]
 
#11

I think you're correct that this is earlier in the business day due to the tranquil traffic and lower volume of people.

It's probably not staged however. I've seen other footage shot at the same time and the responses are genuine. The camera is stationary and it's possible they surrounded the camera in a blind so people would not know the camera was there.

It is an upper or upper-middle class store probably filmed in a new suburb. That's giving the 'shiny' appeal.

The last couple minutes of this shows more traffic at the same store.

 
Love everything about this, the cars, the fashion, the clothes ... it all feels so wonderful and natural to me ... what a great time period. Of course most of my clothes are from this era so I don't see anything unusual about it at all. I sometimes have to remind myself that how I dress is not really the "norm" in this day and age lol!
 
dot matrix printers

lej & Dan, 45 years ago tomorrow (Monday 7/11/1977) I began working for a company that made dot matrix printers for retail POS applications as well as for minicomputer and mainframe systems. Also portable data terminals needed in dial-up applicatons--those used thermal printheads. Occasionally, I worked with the guy who designed the thermal print head. Then followed printers for desktop PCs like those Epsons & Okidatas. Eventually Epson flooded the market with hose printers. Amazing the model designations of FX, LX, and LQ are still used to this day. When I live now, a new production facility to meet the demand for those various printers and such broke ground later in 1977 and began production in 1978.
 
1982ish

technically.... my first printer.  Yes, as a young teen I bought this computer for $49 and the printer I think was $39

...just months before the company cancelled their computer division.  Sure, go ahead and laugh.....

 

Never mind that I never got either of them to do ANYTHING productive.  lol

 

I felt like I was moving forward in the world by owning it.

 

I think the printer actually was/is actually still used for receipt machine printers.

bradfordwhite-2022071015370609059_1.png
 
The 70s were all about natural colours and being a contrast to the garish colours of the 50s and 60s. It was a softer look.

I actually quite like the modern looks of some of the grocery stores of today. A lot of them are adopting a way more architectural and interesting looking vibe with much nicer quality fittings and lighting. The 80s/90s stores weren’t all that nice when you look back at most of them. I’d go for 70s or modern.
 

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