Hoover Automix Food Mixers

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Hi Mike,

Great that you are sharing this video here too. Like already mentioned on Youtube, this is a relabelled Starmix MX4 made by Electrostar. The brand started as Electrostar too, but was later renamed as Starmix. Sometimes the company named itself Starmix too. As said we had one of those too. We started with a blender only, later I was able to purchase some other attachments. Unfortunately I didn't like it's performance not as good as other mixers so it had to go when I moved. I wanted to save the recipe book, but unfortunately the quality of the paper was awful, the pages stuck together.

Starmix started as Electrostar in 1921 as a manufacturer of vacuums and later of electric hand dryers. In 1948 their Starmix blender (see picture) was introduced and later some more models followed.

Their is a history time line on their website but only available in German.

https://www.starmix.de/de/unternehmen/historie

foraloysius-2020112610503601556_1.jpg
 
Hoover Automix

Many Thanks for the information Louis, great we found out about it, its like John Hewett said in his latest Hoover Youtube video, Hoover bought in and badged many small appliances then if they where successful they then tooled up the factory
and produced them. I agree , fun to use for small amounts, its not a Kenwood Chef or KA power but fun, nowthen have you seen the updated version by Morphy Richards ?

"Whats Old Is New Again"



 
NIce collectible.

I saw , I think it might have been on Amy's channel, someone posted a picture of a Waring mixer they found that was similar to that one. It looked like it was from the 70's and I don't recall ever seeing it for sale anywhere.. If it wasn't Waring it was Farberware.. getting old here LOL.
 
Hoover and Kellogg's

I was watching recently an episode of 'The Two Ronnies', and Ronnie Barker was playing an 'expert' flogging 'BOFFO' products.

One of the items was 'Boffo Cornflakes' - in a giant-size packet, compared to another ordinary brand (which was clearly 'Kellogg's' - but only showing the rear of the packet).

Anyway, the rear of the packet had "Kellogg's 'Host of Hoover Competition'". The items depicted seemed to be:

- a fridge-freezer;
- shampoo-polisher upright;
- a 'Junior' upright vac;
- a toaster;
- a 'Dustette' handheld vac;
- something in a case... possibly a hairdryer;
- square-door tumble dryer - possibly the English Electric styling - (stacked on top of...);
- an automatic washing machine;
- something that looks like a steam iron.

Copyright date of the episode was 1973.
 
I have a few of those Sunbeam mixers still and the old Kenwood Chef it just moved to wee Daveys last week in Stratford ON. along with multiple toasters and a few blenders.. as I thin the herd.
 
The Nutone built-in kitchen center has a mixer with a central spindle and off-set beater similar to these. Works nicely! Sorry I can't add a pic but we're still working on the kitchen and don't have everything in place yet.

 

Chuck
 
Mixer speed

Louis

Just picking up on your comment on youtube about using speed 2 in the mixing bowl I have checked the recipe book and it does recommend using speed 2 for some cakes and for whipping egg whites. However, when doing something like egg whites, or even whole eggs, you need to start off on speed one until they have gained some volume or it just shoots the whole lot over the sides of the bowl without the beaters having much contact with it.

The other aspect of this style of mixer I find is that cleaning out the bowl is a pain compared to a normal bowl as you will have seen from the video.
 
"Robot Coupe" (Cusininart)! Just think about how we cook today and before the invention of the F.P.! I sat through a couple of hours of demo's of the original
R.C at Frederick & Nelson department store in Seattle...Bought one (with a friends credit card!) and used it for over 20 years! Sadly the bowl cracked and died... Greg
 
Al.. just looked again, there it is.. lol. btw I just noticed your Oster kitchen centre is labelled as a Sunbeam.. Same company, was it just that Oster was an unknown name over there and Sunbeam was?
 
Mixer speed

Al,

IIRC there was an overview with attachments in the manual with a picture of every attachment with an advised speed. It's been a long time since I looked at it, so I'm not sure. The recommended speed for the mixing bowl and slicer shredder was speed 1 I think.

A later model had 4 speeds and a 600 Watts motor. Speed 1 was advised for mixing and 4 for kneading dough. So advised speeds may have changed.

A bowl with a central axis is indeed more difficult to clean. But that style was rather popular in the sixties. A machine with a central axis is ofcourse more balanced. The German consumer organisation did a test in 1967. You can download the test from their website. The text is in German ofcourse but it's a pdf file so you can copy text into Google Translate. And I can always help.

https://www.test.de/Historischer-Te...raete-Nichts-fuer-Single-Haushalte-4736568-0/

BTW, I wonder if the same recipes are in the Hoover manual. Is there a recipe for Wiener Melange? It was made with instant coffee and some water that you whipped up to a froth with the pulse function. The froth was put on warm milk and that was a 1960's style Wiener Melange.
 
Wiener Melange

For a moment I thought that this thread might have to be moved to Dirty Laundry forum LOLOLOLOLOL

There are drinks in the book but this is not one of them I am afraid.

On checking the book too I see there was a coffee grinder also.

The book is copyright 1968, published by Hoover Limited from recipes prepared and tested by the Good Housekeeping Institute
 

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