Sales presentation without demonstration is just conversation! Hahaha!
post was last edited: 9/7/2018-21:58]
post was last edited: 9/7/2018-21:58]
How To Sell Kelvinator Laundry Appliances.
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I like the way he says (kinda hopefully) "You're not going to wear that wet t-shirt, are you?"
At one point he says "while it would be ideal to have a fully functioning unit on the demo floor that is not always possible." I don't believe I have ever seen a washer actually hooked up to water and drain on a sales floor.
Was that common in the old days when there were fewer models and washers were very expensive?
At one point he says "while it would be ideal to have a fully functioning unit on the demo floor that is not always possible." I don't believe I have ever seen a washer actually hooked up to water and drain on a sales floor.
Was that common in the old days when there were fewer models and washers were very expensive?
For All That Blather About Turnover
One sees very little of it in that demonstration.
Those Kelvinator washers must have beat things to death.
Notice however Mr. Smooth Demonstrator takes pains not to use gender pronouns unless absolutely necessary. Instead of using "her", "she", "housewife", etc.. the man goes with "user", "prospect" or whatever most of the time. Clever
One sees very little of it in that demonstration.
Those Kelvinator washers must have beat things to death.
Notice however Mr. Smooth Demonstrator takes pains not to use gender pronouns unless absolutely necessary. Instead of using "her", "she", "housewife", etc.. the man goes with "user", "prospect" or whatever most of the time. Clever
Live Demonstrations Of New Washers and Dryers
It used to be fairly common in the 50s through the 70s to have at least a few machines fully hooked and operational.
Sears and Montgomery Wards almost always had machines hooked up so they could demonstrate the operation etc.
When I first worked at the Maytag Home Appliance store in Lanham Md. in 1974 we always had a TOL MT pair hooked up, it was always a 906 pair till they were discontinued and then an 806 pair.
John L.
It used to be fairly common in the 50s through the 70s to have at least a few machines fully hooked and operational.
Sears and Montgomery Wards almost always had machines hooked up so they could demonstrate the operation etc.
When I first worked at the Maytag Home Appliance store in Lanham Md. in 1974 we always had a TOL MT pair hooked up, it was always a 906 pair till they were discontinued and then an 806 pair.
John L.
angus
Well-known member
Interesting sales video. If you actually believe all the quality statements, you would almost be tempted to go out and buy one of those Kelvinators thinking you were actually getting a solid reliable machine...
I wonder if the sales videos for other WCI brandmates like Gibson, Hamilton and by that time Frigidaire were the same save for the brand names used.
Those brands were just not that popular here in Ct. Mostly Maytag, Whirlpool and GE and in the 70's an occasional Frigidaire
I wonder if the sales videos for other WCI brandmates like Gibson, Hamilton and by that time Frigidaire were the same save for the brand names used.
Those brands were just not that popular here in Ct. Mostly Maytag, Whirlpool and GE and in the 70's an occasional Frigidaire
If you’ve seen at least today’s Pic of the Day (9/22/2018) you’ll see/interpret all this as “don’t”...
The brand just got out of step and even irrelevant, given the “newer” washer demands that you just couldn’t get from Corporate Stablemates of those WCI “underdogs”...
Heck, you could even go with a Norge/Admiral/Wards machine and get something different, or at least in that territory, “better”... That’s just only things like the lint filter, better (though still harsher) washing ability, and perhaps a still-solidarity of quality (though still laiden with planned-obsolescence and reliability, compared to the more “dependable” (Hint, hint, hint!) leading brands, in what you BUY a washer for, as it remaining your house, year, after year, after year, albeit being “something electric, which is “anything” electric, that uses water, just more completely trouble-prone...
Simply put, where all this glitz and glamor of what this ad and whatever types of “selling” like this for the other WCI-stablemates are...
— Dave
The brand just got out of step and even irrelevant, given the “newer” washer demands that you just couldn’t get from Corporate Stablemates of those WCI “underdogs”...
Heck, you could even go with a Norge/Admiral/Wards machine and get something different, or at least in that territory, “better”... That’s just only things like the lint filter, better (though still harsher) washing ability, and perhaps a still-solidarity of quality (though still laiden with planned-obsolescence and reliability, compared to the more “dependable” (Hint, hint, hint!) leading brands, in what you BUY a washer for, as it remaining your house, year, after year, after year, albeit being “something electric, which is “anything” electric, that uses water, just more completely trouble-prone...
Simply put, where all this glitz and glamor of what this ad and whatever types of “selling” like this for the other WCI-stablemates are...
— Dave
Good old Sears usually had a washer filled with water demonstrating agitation with a bunch of colorful, floating plastic balls getting sucked under by the powerful belt-driven/Super Roto-Swirl water currents.
I usually hung around to see how things would play out when the machine started to drain all over the showroom floor, but they must have jimmied the timer somehow, LOL.
I usually hung around to see how things would play out when the machine started to drain all over the showroom floor, but they must have jimmied the timer somehow, LOL.
The Sears in the "big town" down the way apparently had drain facilities for their LK display. I recall at least once finding a damp post-spin load of a few towels and such in the machine.
As a kid, my Sears store had a clear tub Lady K wringer on slow speed with poker chips rolling around. I would sneak by and switch it to normal speed and hide in the tv section and wait until a salesman discovered it, laughing the whole time.
Our "new" Sears store at the "new" mall in Florence, Alabama that opened in 1978 had fully functional displays. I remember walking by a pair one day and could hear the washer was in the spin cycle. I always loved the clear plastic door Ultrawash dishwasher.
In store demo
I was 10-11 when the Dual Action Agitator was introduced and remember the first time I saw it at Sears. There was a nice, older salesman that gave me a demo. He rolled a bunch of towels into a ball, tucked in the loose ends and dropped it in the tub. He explained that the corkscrew top of the agitator would untie and unroll the ball - and it did. Cheesy demo, but nice of him to do it for a kid that clearly wouldn't have a Sears credit card until many years later.
I was 10-11 when the Dual Action Agitator was introduced and remember the first time I saw it at Sears. There was a nice, older salesman that gave me a demo. He rolled a bunch of towels into a ball, tucked in the loose ends and dropped it in the tub. He explained that the corkscrew top of the agitator would untie and unroll the ball - and it did. Cheesy demo, but nice of him to do it for a kid that clearly wouldn't have a Sears credit card until many years later.
rolls_rapide
Well-known member
"nice, older salesman..."
That's the thing - there was a time when salespeople would go out of their way to serve customers - or keep kiddies entertained for a few minutes. And they damn well knew what they were talking about.
These days you're lucky to get a surly smile, let alone a demonstration. And they know nothing.
That's the thing - there was a time when salespeople would go out of their way to serve customers - or keep kiddies entertained for a few minutes. And they damn well knew what they were talking about.
These days you're lucky to get a surly smile, let alone a demonstration. And they know nothing.
cfz2882
Well-known member
this is the coolest vintage washer sales video I have seen-the washers aren't a real fave around this forum,but I enjoy rotating my 1989 monkey wards version into use every once in a while to enjoy the distinctive sound and compaired to my '00s and later washers,no BS whatsoever-it just goes and does the job
a few strong points of these franklin machines include:
-a good mechanical type tub seal-far better than the cheap lip seal on some washers
-strong pumpout
-decent size clutch belt
-all-iron tranny
also no tub rust(they will rust around the door opening though)
a few strong points of these franklin machines include:-a good mechanical type tub seal-far better than the cheap lip seal on some washers
-strong pumpout
-decent size clutch belt
-all-iron tranny
also no tub rust(they will rust around the door opening though)
