Given that washer motors use very little energy compared to the cost of a two full tubs, plus spray rinses of water, I think the time issue is pretty invalid.
There are always faster cycles, else you just have to alter the way you do laundry so you don't run out of stuff as quick and therefore need clothes "right now."
Some of these newer machines seem to spend a lot of time "stuffing around and doing nothing." Case in point was our previous Simpson/Electrolux TL machine. The first 15 minutes were wasted "auto-sensing" the water level, even with a manual level selected. Then after wash/rinse drain phases, it would lock the lid and spin very slowly for another 5-10minutes, IIRC. It did another auto-sensing procedure during the rinse.
Overall an aggravating experience listening to that thing.