Joe, you nailed it about the atmosphere in the downtown Ward's. My dad would regularly bitch about having to drive up the Nasty Nimitz to San Leandro or Oakland for a "real" Ward's. The easy solution would have been to head to the modern Sears instead. It was virtually within walking distance, and had infinitely higher quality merchandise than Ward's.
So sad that the Sears store bit the dust. That parking lot was so huge, it seemed like it could hold 13,000 cars! Now a Safeway, a McDonalds, and a slew of apartments and condos sit there instead.
To use a conflicted term, my masochistic parents were both Ward's die-hards, and as a result I developed an incurable case of Post-Traumatic-Signature-Disorder.