Well, I guess this was as predictable as Armageddon, when you consider the success of another "hybrid" product, the Cascade with Dawn dishwasher packs (an excellent product in my dishwasher, I might add, but somewhat expensive)...also Tide with Febreeze, so they've turned this trick already.
I think I'd rather have a Tide dishwashing detergent, lol!
Come to think of it, you see this in personal care as well.
There is a Lever 2000 body wash with "Vaseline Intensive Care" lotion built in....
I guess they're pushing the "value-added" aspect.