Vivid also came in a powder in the late 90's. I loved the stuff. Now can only find the liquid. One thing I wonder how many remembered Vibrant color cafe bleach? It was made by Proctor and Gamble and that came out in the 80's.
I'm pretty sure the parent company was DOW Chemical. My Mom used to work for them making Ziploc Bags and she used to get huge discounts on pretty much everything the company made.