About nine-minutes into this video, an executive for Levi Strauss actually said Elly Mae helped more sales of jeans in one year than cowboys did in one-hundred... This was for sales of jeans for women, prompting 3/4 off the cast (Jethro & Jed) being part of the Blue Jean Crowd:
And let's not forget my favorite episode, where the iconic Pat Boone guests, filling out a pair himself:
(it got me collecting a lot of his records & CD's too)
-- Dave