Little History Of Lever Bros./Unilever Brands

[launderess]

Then Henkel USA kept Surf around as one of legacy brands they acquired from Huish/Sun who in turn got it from Unilever/Lever Bros.

Surf survives yet again!

That detergent has more lives than a cat. *LOL*

 

[me]

Surf (Unilever) is one of the cheaper detergent brands in the UK, and big 130 wash (6.5kg) boxes of the powder are quite regularly on offer in discount stores like Farmfoods (currently 3 boxes for £36), and washes well although perhaps not as good as premium brands like persil at removing stains, so it is one I regularly use.

Only trouble is the fragrance is rather overpowering, although it is toned down a little in the dryer. My sense of smell has been slowly coming back since I had either really bad Flu or covid shortly after the first cases started appearing here, so I've just started noticing the smell again.

Daz used to be another more affordable brand that a few years back would regularly be on offer at <10p a wash; unfortunately, that also marketed on its smell, although was a bit less pungent than surf.

 

[launderess]

Think Surf is marketed on both sides of pond more about scent than cleaning. Much like Bold and few other legacy brands owners haven't figured out what to do with.

 

[me]

Certainly here, the budget end brands seem to market themselves on smell, and the premium stuff for cleaning ability.

I think surf and Bold are the most commonly imitated products by supermarkets for their own brand products, with vaguely similar looking boxes and fragrances.

I never thought I'd be pleased to smell Surf! Although, that may change if my sense of smell continues to improve.