Modern day copy editors/ recipies

[mattl]

I get some recipes popping up on my news feed, and since I've been making a fair amount of poached eggs lately this "smashed egg" recipe caught my eye.  I hate how writers give every detail of how they make something -I'd just like the recipe - but this one is over the top.  Read through it.
 
The writer is  not a 12 year old.  She has national exposure as a political writer, reporter on ABC ect.  She appears not to know how to boil water!  The copy editor did her no favors by making her seem inept.  Sad.  The length of the article could have been cut by half.
 
Anyway the result was quite good, I did add a few slices of avocado as I had a nicely ripe one handy.   The ground mustard  adds a twist to the taste. I used some brioche buns I had as a base. I'm waiting on a Pullman bread pan to arrive today, I have the dough ready in the fridge for when it arrives.
 
I'll make this again.

I made Ina Garten's smashed eggs on toast, and the elevated brunch dish only took me 15 minutes

Ina Garten's smashed eggs on toast only has four main ingredients, but the beautiful dish is sure to impress.

www.insider.com

 

[rp2813]

Agreed.  Put the recipe at the top.  If I find it workable, then maybe I'll skim through the superfluous narrative.  It's a recipe, not an infomercial.

 

[ea56]

I don’t care for this format either.  When I post a recipe here I often will give an explanation on why I choose certain ingredients or methods, but I try to keep it brief.  

 

But these recipes online that go into such extreme minutia are off putting and when I run across one like this I’ll just scroll down to the recipe.  If a bunch of other windows and ads start popping up, I just close it and move on to the next recipe in line.

 

Eddie

 

[circlew]

GE 1940's film on appliance care

"Captain in the Kitchen", a film made during WWII, explains how to make appliances last through wartime.

 

[petek]

I don't waste my time on those type of recipes which are basically click bait with all the pop ups and ads intermingled in a short story. It only seems to be getting worse now.

 

[mattl]

I don't see ads or pop-ups with uBlock, but if I did it would be even more annoying.