Coloured Bath Supplies:
Toggles:
During the '50s, '60s, and up into the '70s, there were a lot of bathroom supplies available in colour. Soap was one- Dial and Lux, among others, came in yellow, blue/aqua, pink and white; there was also some availability of green. Toilet paper was another- same colours- and so was Kleenex. The idea was that you were supposed to buy paper that matched your bath, or contrasted with it. Blue/aqua for baths in that colour, for instance, but yellow might be used to contrast with green tile.
In the '70s, "deep" colours became the trend, with darker blues and avocado greens. But these colours used heavy-metal inks, which were pollutants, and environmentalists eventually got manufacturers to stop making them.
Now, with manufacturers cutting costs every way they know how, colours are pretty much gone, because it takes too much time and attention to keep four or five colours in stock in stores, to say nothing of retailers' feelings about tying up that much shelf space.
The only real remnant of this bit of midcentury luxury is today's patterned paper towels and napkins. Those were once available in the same colours bath supplies were.