All of thoise ads-VERY CLEVER-CREATIVE-IMAGINATIVE!I would have to guess the ASPE bag with the "gun" would be to carry your new .460-.500 SW Mag revolver home-the picture on the bag looks like one.The handle in the womans mouth-another good one.There used to be a really cool Abercrombie and Fitch SPORTING GOODS store in Downtown Wash Dc-used to go to itsame with my brother.The place carried hunting ,fishing,tennis,skiing , equipment.I would go to the hunting shooting equipment section-my brother went to skiing.I loved looking at the beautiful Holland&Holland shotguns and large game riles.Was a senstation to hold a $6000 african hunting rifle in your hands-I didn't have the bread to buy it-but sure was nice!and the ammo came in really nice cigar box like wooden boxes.Velvet lined-each cartridge had its own "space" in the box.That was A&F in the old days-now just clothes.Sigh.