New Ariel Excel Gel

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Hmm

Hey Jon

Im not rubbing it in but Im going to Asda tomoz :)

I wont be investigating its 15 deg ability tho lol!!

Seamus

Seamus
 
Sounds interesting, a new detergent designed for eco (cold) washing. I might get some when I go shopping with my mum next and see what it's like lol.

But I'm sure it will be good.
 
Ariel Excel Gel

Hi Folks,
I got a mine at Asda for £2.00 per pack, I went to Tescos first as I read on this forum that they were to be the first stockist but alas they didn't have it. I bought all three varieties, Bio, Bio with Febreeze Effect and Colour & Style.

Well I done my first load of my white T-Shirts with the regular Bio in the Dyson @ 20°C on the cottons cycle with normal soil setting. Well I must say I am amazed as it removed a Chinese Curry stain which I got on one of my T-Shirts on Saturday evening, I have inspected every item and there is not the slightest trace of the stain. The scent is very pleasant and different from other the Ariel scents.

I don't know if I can get my head around this cold water washing idea but I certainly cannot fault its cleaning ability so far as my T-Shirts came out dazzling white. I will comment further when I have done a few more loads with different stains and using the Miele.

David
 
Hey Dave, thanks for the pictures

Doesnt seem to be any more concentrated though, I've noticed the dosage is the same as the compact liquid!

Jon
 
Hi Jon,
Yes it seems about the same 37ml for soft-medium water with normal soiling and 46ml max for hard water heavy soiling. Interestingly the pack feels quite heavy for its size heavier than the compact Ariel liquid does, I must weigh both packs later. It is an impressive product so far but the cold thing is hurting my brain LOL.

David
 
Got all 3 from Asda too - a bargain at £2 each! The bottle was much bigger than I was expecting but looks really nice. The gel has a great scent too and a thick consistency similar (but a bit thicker) to the regular Bold liquids I thought.

They clean brilliantly well. So far, better results than Persil small & mighty (and a much nicer scent). I haven't ventured below 30C yet though!

Just for completion's sake (!) to go with 2DrumsAllergy's Bio photo, here's a photo of the Colour and Bio with Febreze versions. I notice that the Colour version lists Optical Brighteners on the ingredients list, surely a mistake?!

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How exciting for you guys! Would love to get a hold of them, I guess will have to wait for britsuperstore or britishcornersgop to hopefully list them. Enjoy!

Jim
 
Optical Brighteners

Hi Spoodles,
I don't think it's a mistake, I remember the first generation of colour detergents had Optical Brighteners to maintain the brightness of pastels and bright colours, I guess they have been introduced again for this very reason. Also there are now dedicated black detergents such as Dreft Dark which is excellent on black Jeans etc.

Yes indeed I am very impressed with the cleaning performance as that particular Chinese Curry is difficult to remove in anything less than hot water. As for Persil Small & Mighty I personally found it quite poor on stains as did Which? Magazine in their last batch of Liquid Detergent tests, in fact Which? found supermarkets own brands outperformed Persil Small & Mighty, Ariel Bio Liquid was the clear winner with Ariel Sensitive coming second.

David
 
P&G in Australia

Hello Jim,
do you have P&G products in Australia (I'm sure you do)? If so I would imagine this new cold water gel formula will be introduced soon. I understand there is a tendency for cold water washing in Australia so a huge potential market exists for such a product.

David
 
Hi David,

I didn't know that about OBs in the old colour liquids. And I'm surprised at those Which? results too. I think Persil S&M works best on only lightly soiled stuff. I've always found Ariel liquids superior on proper stains. Really surprised that the Ariel Gel shifted curry stains - that's pretty good going for a liquid.

I'm completely impressed with this new Ariel, even the dosing ball is an improvement. The soft bit stops it clanging around in the drum unlike the old style balls. I'm going back to Asda to stock up whilst it's still going for £2!

Oh and I love the image of the woman squirting the gel into her eyes under the flip top part of the lid. LOL!

Simon
 
Hi Simon,
Yes I was amazed that it shifted the Curry stain, I honestly did not expect that at all especially in such cool water. I checked each T-Shirt as I unloaded the machine always expecting the stained one to be next but the last one came out and not a stain to be seen. I even rechecked every item holding them up to the sunny window, not a trace of the curry anywhere. I wonder if it will shift Tomato based stains such as Bolognese sauce?

David
 
I do like the design of the bottles, it's just like a shower gel bottle lol. But hopefully it won't produce shower gel levels of suds!

Still, I think it's a great concept and one that will go down well.
 
P&G In Australia

Hi David
We do have P&G in Oz but unfortunately they have not entered the laundry market :( I have emailed them to which they cleverly respond telling me to ask a friend to send me some. Oh well you guys enjoy your cold water washing. The coldest I like to go is 40. I just love new products my partner is amazed at all the different potions and lotions i have in the laundry room
 
P&G in Australia

Hi Jim,
I am sitting here in shock! There is a market that P&G have not yet saturated, I'm sure its only a matter of time till they introduce laundry products in Australia. P&G tend to manufacture in the market country so they will likely build a manufacturing facility in Australia prior to the introduction of any new product lines. Also they will reveal very little information in e-mails but their answer was certainly clever.

I have just put a load of towels on in my Miele W3985WPS and I noticed the gel was literally glowing in the daylight as I filled the dosing cap, it seems to be full of Optical Brighteners. I am washing the towels on the normal Cottons cycle at 20°C just for testing purposes; one of the towels was used to wipe up some Blackcurrant cordial my Grandmother spilled on her tray so it will be interesting to see if it comes clean. P&G claim brilliant cleaning from as low as 15°C but 20°C is my absolute limit LOL. I'm not a fan of cool or cold washing for towels but I am testing the product hence the 20°C temp. I will not wash bed linens any lower than 60°C so the washers will get at least a couple of hot loads each week, and I do at least one load of kitchen towels each week always at 85-95°C for hygene.

David
 
Tesco the most expensive!

No surprise there then.

I hate shopping at my local Tesco supermarket, half the checkouts are always closed and the chilled cabinets leave a lot to be desired in the hygiene department, the crumbs, dust and dirt inside the air vents is quite disgusting.

I shop at Asda and Lidl as they are always cheaper and the stores are spotless clean with much wider aisles.

David
 
P&G in Australia

Hey David,
I know it's strange they may have dabbled in home cleaning we had dawn dish detergent that was imported from the UK so it was fairy rebadged but they got rid of that. Who knows maybe Unilever's is to established over here we also have Colgate who have a large range and PZCussons who do detergent they would be the 1,2 and 3 over here. And I think people do not have a brand loyalty any more people just buy what's on sale. Also most people here prefer using concentrate powder.
Jim
 
Just bought a bottle myself from Sainsbury's, £2.99 so not as good value but then there isn't an Asda local to me and I prefer to do my normal grocery shopping at Sainsbury's anyway. Have to say it smells great and I love the dosing ball, time will tell when I take my whites to the launderette tomorrow!

FWIW, I've always found all 3 Tesco stores in Lincoln awful (2 normal one Express), try and not go there if I don't have to but don't get me started!

Jon
 
Ive Got Some Too :)

Hey guys! I got a bottle of the Colour Excel Gel today for £2 at Asda! Im a big fan of Ariel so I just had to give it a try LOL!! So far I'm really impressed! Ive used it on an almost full load of coloureds on the Cottons 30c Short programme in the Miele! Nothing was stained but everything came out smelling clean and fresh! It dosnt get very sudsy during the main wash, it rinses fabulously! The first rinse was tottally clear!

The real test will be when I have something stained to wash! Hopefully I'll still be singing with praises then LOL!

The new dosing balls are cool too! I thought they were a bit flimsy to begin with, but after a cottons wash with a 1600rpm spin its not crushed or anything

I think I'll have to get the Bio version too whilst its still on offer LOL!

Keep it up Ariel! LOL

Richard

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Ariel Excel Gel

Hi Jon & Richard,
Glad you got some I'm loving it so far.
Yes indeed I noticed the clear first rinse water in my Miele, I missed the rinses on my first load in the Dyson.

The Blackcurrant came out totally in the towels wash and despite being washed at 20°C they are spotless clean and fresh. I am worried that continual cold washing will lead to dingy whites and stinky towels. Over the next few weeks I am going to wash all hand towels separately at 20°C in Ariel Excel Gel and wash the remaining towels at 60°C as normal, that way I will be able to compare them directly for whiteness and freshness. Hand towels tend to be exposed to more bacteria than bath towels so if there's a bacteria build up my nose will let me know LOL.

So far Ariel Excel Gel seems a very impressive product.

David
 
Great website for it, makes me want to get some even more!

But where's the non-bio version of it lol.
 
Non Bio

Hi Simon,
I would say you are 100% correct on that one.

It removed a Curry stain from my white T-Shirt and there is no way any non bio product could do that in cold 20°C water. I suspect P&G have developed a new enzyme complex specifically for cold water washing probably based on the Tide Coldwater formula but specifically designed for European machines and conditions.

David
 
Nice to hear more good results coming out of this product, cant wait to use this product tomorrow! Taking the laundry to a launderette I found down the road which has frontloaders, the Maytags installed here on campus are next to useless despite being fun machines to use!

I wonder how long it'll take before Bold, Daz and Fairy versions are out... I have to say this is definitely probably one of the biggest advances in laundry detergents since tablets 10 years ago. Kudos for P&G for being ahead of the game - no wonder the Power liquids were a half hearted attempt!

David - just a thought, but wouldn't it be more fairer to have say 2 bath towels and 2 handtowels (figures picked out of the air) each on the test loads, then you could compare both hand towels and bath towels being washed at both temperatures :-).

Jon
 
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