Your Majesty, we would concur that this mixer has Kenwood origins, the mixer we understand has been one of the gold standard mixers on your side of the pond for generations. There are actually a number of brands stateside that are marketing mixers based on the Kenwood model.
We saw this mixer in a store for the first time yesterday, and we just viewed the video on the Cuisinart site. It does appear this mixer has some very nice features indeed. They definitely do the splash guard better than KA, and we liked the timer and the "pulse" and "fold" features. They also use a sort of plastic mat in the bowl mount, which purportedly prevents the bowl from overtightening on the base during extended mixing, as can sometimes happen on the KA tilt head models. The nonstick coated mixing attachments were interesting, and the fact that they are dishwasher safe may sway some customers chagrined by the fact that the mixing attachments on certain KA models are no longer so, unless they've changed that back recently. We think the one large handle on the KA bowl is perhaps a bit more tenable than the two small ones on the Cuisinart, thought this may be a minor quibble.
However, unless something abruptly changes, we don't anticipate KA losing its market dominance anytime soon. Stateside, they still seem to have a hold as far as history, ready availability of their mixers and attachments, and certainly of colors (LOL). Matter of fact, the store we visited yesterday now offers different color schemes by season.
We viewed in the same store a 6 qt. professional KA mixer, and we have to say we were also quite impressed with it, and it appears to be very convenient to use. It seems to have a wider diameter bowl which we feel would make it easier to work with than the taller, narrower ones, and we are warming to the "bowl lift" design.
