Watching the video I saw "Warm rinse. Removes any leftover soap residue" on a tag that was panned over briefly (1:42). However, there was no explicit reference to which machine that tag referred. Might this be taken as a tacit acknowledgement that laws of physics are not negotiable and that cold rinses are not the be-all and end-all 100% of the time?
On the website I notice that the control panel of the top-of-the-line machine has a button in the upper right hand corner labelled "warm" without further explanation of function. I didn't see any such button on the panel for the machine with an agitator.
I'm glad the consumer can decide for himself how much water to use. However, it's way too complicated for the average consumer to understand. Maybe that's the point... GE makes the options available for those who decide for themselves how their clothes will be washed, knowing full well that most consumers can't/won't not use them.
All in all, it appears to be a distinct improvement. The biggest issue I have is one that's just my personal preference. I prefer the names of cycles actually at least hint at what the washer physically does. Names like "active wear", "casuals", "jeans", etc. give no information whatsoever, IMO.
Jim