In the 00s, teens, early 20s half of the challenge for the electric companies was creating base demand at all hours of the day...imagine life without all those wonder-workers...you just turned on the lights at night...you cooked with gas, ironed with sadirons, heated with coal...hence the electric companies developing their "home service" departments. Detroit Edison has some interesting old ads out there touting electric stoves (since Detroit was the stove capital of the country in the late 1800s there was still an industry here)