Mamacita 1: Mira! El nuevo Tide es compacto y viene con un scoop más chico.
Mamacita2: Si, pero mi abuela me enseñó que se debe usar 1 scoop largo, no importa el tamanho del lavarropas y/o de la tanda de topas a lavar. y si está muy sucio, hay que poner todavia más jabón.
Mamacita 1: que lastima, mi scoop grande todavia es tan nuevo, no voy a tirar a la basura.
algún tiempo después....
Mamacita 1: El nuevo Tide es una mierda! destiñó todas mis prendas, y no rinde más como la versión anterior.
Mamacita 2: No sé que hacen estos fabricantes de jabon en polvo. Antes una caja tenia larga duración, ahora no dura más que unos lavados y la ropa se destiña toda, aún usando la misma dose de antes.
translation:
mamacita 1: The new Tide is compact and comes with a smaller scoop.
Mamacita 2: Yes, but I learned with my grandma that we must always use 1 full scoop, no matter the size of the washer or the load. and if the load is too dirty, we must use even more powder.
Mamacita 1: Oh, what a pity. the old scoop is so new, i won't throw it away.
after some time...
Mamacita 1: This new compact Tide is a POS! All my coloureds are fading and the box doesn't last like the previous version.
Mamacita 2: I don't know what are the manufacturers doing. before, a box of tide would last for a long time, now it lasts for only a few loads and the clothes are fading, even using the same dose as we always did.
a few years later:
P&G announces that due to many complaints, we're going to launch a new version that won't fade the clothes. Actually it's the same product we had years ago, but now in the compact box and costing the same price. if you have the old scoop, please feel free to use it. if it's not cleaning, please use more product. yeeeeesssss use more, spend more and buy more. Profit & Gain loves it!
The same thing is happening in Brazil, but by Unilever.
They recently launched the 2x concentrated "Omo liquid".
it costs 2x more than any powder, but it's 2x concentrated, right?
WRONG! The dose is 1 cap, but theres a tiny note, almost invisible on the back of the bottle "*1 cap for a 6kg washer, use more according to the size of your washer"
most of the washers in Brazil is between 9 and 15kg capacity and the doses were always calculated considering a 10kg load.
Correct me if i'm wrong. If a product is 2x concentrated, it means you need half dose, considering the previous version, to get the same result, right? According to this new Omo, the 2x concentrated requires you to use the same dose as before, according to the directions on the back of the bottle.
Anyway, it cleans well and honestly one would use 1 cap only if one wants to cause a suds lock. Half cap is more than enough for a 10kg load but what about those millions of "normal users"(not that we're anormal) that never watch the wash cycle and always follow the directions?
While that, at least here in Brazil, P&G can't be called Profits & Gain. Ariel cleans much better, has better scents (it smells fresh like vintage Tide powder), the dose is decent and the directions even more clear and honest. 1 ball (you toss the ball into the washer with the load) for a 10kg load, the smaller bottle is a monster if compared to Omo and it costs 2x less.
P&G did a marketing campaign on Facebook and milions of free samples (exagerated 6 load bottle for a free sample) were distributed. 100% of consumers that tried Ariel loved it and love even more every time they do laundry. It cleans much better than any powder, it smells great (not that ridiculous "musk" scent), it rinses clear, it's cheap and we don't need to use softener. \o/
Omo was the leader brand in Brazil since late 50's... Some consumers say "I need to buy some Omo" (even if they know they are going to buy the other brand).
Finally 2010/2011 were the years that Unilever lost it's 82% of market share and brazilian consumers finally discovered P&G (the company came to Brazil only in 1993 and the first Ariel was launched in 1994, always on 2nd and almost insignificant place). now P&G has more than half of the market share and it's growing amazingly... Poor Unilever.
and unlike american liquids, Ariel Liquid cleans smuch better than any powder and it's STPP free.
For club members in Miami, i can provide some bottles next month, if you want. just let me know.