Madness!
I know this applies to the US for the time being... but I hope manufacturers in Europe won't start to follow their respectable American counterparts! We've recently had an Energy Label change here, but the timings of the programmes used for the EL evaluation have not changed so far.
I use my Bosch DW about 3 times a week and I always use the Auto 55-70°C programme: the Normal-Eco 50°C just takes too long in my opinion (between 2h20 and 2h40) and I just choose it when I start my machine and then go out for the day/evening. I've also found out that in my case the savings on my water and electricity bills are just in terms of few cents if I go for the Eco, so I prefer to use my faithful DW on a programme allowing me to take advantage of its full washing power.
I do want to do my bit for our planet and environment, but as A440 rightly pointed out what's the point in making machines that save water and energy but that won't be able to last a long time with a normal use in the average American or European household? Creating more piles of junk at city dumps, like if we needed any more?
Another matter of concern to me, besides the washing result, is the quality of the rinsing process: how can these machines cope with the recent tablets formulations which are quite aggresive despite the environment-friendly labels we see on their packages?
And what will the future bring about? Here in Italy, "Altroconsumo" (the Italian equivalent of CR in the US and Which? in the UK) is always complaining in its reviews that dishwashers are still too greedy on water... for heaven's sake, I wonder which an acceptable per-cycle water consumption could be according to them: maybe 5 liters could be enough, in a hopefully far future, to run a full cycle for normally soiled tableware plus pans according to their panels of so-called experts, but I wouldn't dare buying such a DW!