NIB Counter Craft (AKA Sunbeam?) Mixer

[rp2813]

I've never heard of Counter Craft.  Was it a retailer's house brand (like is that a small Sears logo?) or sold through non-traditional outlets?  Sure looks like a Sunbeam to me.  I sort of get a pre-bar code vibe from this thing.

 

Linked CL ad has a couple more pix.

 

http://https//sfbay.craigslist.org/sfc/app/6117359070.html

 

[petek]

It's definitely a Sears aka Sunbeam.. I don't recall the Counter Craft logo either.  Over the years they've had Sears Kenmore mixers made by just about every manufacturer. 

 

[turquoisedude]

I seem to remember the 'Counter Craft' brand in the late 70s and early 80s.  I think it was positioned as a premium brand by Sears.  Dang,  I wish I had some of the old Sears catalogs from the era still.... 

 

[tomturbomatic]

If you Google Counter Craft small appliances, it is confirmed that y'all are right. They were from Sears.

 

[twintubdexter]

<span style="font-size: 14pt; color: #008000;">Sort of fits right in with the way things are advertised today. You go to the drive-thru and your burger isn't grilled or flame-broiled...its "crafted". Very silly.</span>

 

[rp2813]

Oh, like, "grilled to perfection?"  I love that one!

 

[circlew]

I bought my mom a Sears Counter Craft stand mixer for Christmas around '84 or so, but it was made by Hamilton Beach.