old all commercial

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I Can't Figure This Out...

With this All commercial, I still don't understand how so-called "thick" suds can hamper washing action when the clothes are still being sloshed around. And, according to Jane, this washer company and other washer manufacturers put All in their machines.

But, on the other hand, if you look in the video area here, there is one for a Norge Dispense-O-Mat washer. Norge praises the benefits of Tide, and says that Tide is packed in their washers (and other manufacturers did the same) for cleaner clothes. Now, we all know the Tide back then was quite a high sudser.

SO, WHICH IS IT?
 
Whoever paid the biggest bucks

Not that the show, "Madmen" is gospel, but nothing motivated companies to 'endorse' a product like free advertising and big money.
 
Well, one way thick suds can hamper washing action in a top loader is that as suds build, they take up water so there is less water below the suds in which the clothes can move. It would need to be extreme to have a great effect that way. Another way is if you have powerful agitation and the suds are drawn down into the water like in the Bendix Economat. Too many suds would interfere with the currents of water being forced through the clothes because the suds would provide too much cushioning. In a perforated tub machine, they will definitely interfere with the spinning and would interfere with the rinsing. They would not rinse out too well in a solid tub either if there were so many that they sat in the outer tub and slowed the spin after the wash and they would not rinse out of the load unless the washer had one of the long agitated overflow rinses that seem so wasteful of water now.

That first demo of what too many suds do to agitation was obviously doctored to interfere with the agitation speed.

When we had our front loaders, the best rinsing low sudsing detergent was AD (which stood for advanced detergent), but it became unavailable in our area sometime in 1966. Next best was Dash, then ALL.
 
Darren says: "The all formula has not changed in low sudsing, i think it is funny that it is in HE."

My experience with at least the powdered version of All has been that in the 90's it was very low sudsing (the formula had both non-ionic and anionic detergents). Then, during the early 00's it got to be higher sudsing, not as bad as Tide but worse than it had been (this formula listed anionic detergents only), and they released a HE formula, which is ironic from my perspective. I don't know how it's doing currently, I've bought one small bottle of the HE version long ago (liquid) and didn't much care for it, it seemed sudsier than the 90's powdered version. Also, I haven't seen their powdered version for sale in years.

Bill wonders what is the problem with "thick suds" etc. I agree with Tom Turbo and would like to add that at least in the last 20 years or so the "high" sudsing detergents like Tide have been fairly controlled compared to real high-sudsing detergents. There are detergents in South America that you can't add the amount listed on the directions -- it suds up so much that it will overflow (even in toploaders) and sometimes cause trouble with the motor and other electrical parts inside the washers. So, if you use less you don't get clean clothes, if you use the amount suggested, you have to deal with rinsing multiple times and possibly damaging the washer.
 
Got your Janes mixed up

Hey Paul (Turquoisedude), that was Jane Wyatt in the All commercial. She was the mother in "Father Knows Best" TV show in the mid 50's. Jane Wyman, who was the star of "Falcon Crest", Magnificent Obsession" and many other movies, was married to Ronald Reagan from 1940-48.
 
Thanks for sharing the All ad! I was surprised that Wyatt wasn't in her 'Father Knows Best' laundry room with the Westinghouse Laundromat. I've never seen a '57 Norge TimeLine, before. The height of the console had definitely increased, and it was only a few more steps to the Dispense-O-Mat.
 
I dunno, I think she was kind of in her "Margaret Anderson" character. I also think that was her "laundry room" from Father KNows Best. I don't think she had a Bendix or Westinghouse Laundromat all the way through the entire series. And yes, that's a TimeLine washer. I think Ben or Cory got a rust bucket version of that same washer in the ad at the same time he picked up the Monkey Norge Tap 'n' Wash.
 
All Formula

The All formula went through changes over the years. The worst was the change around 1980 when phosphates were eliminated and they added soap to control sudsing. Unless you added Calgon or white vinegar to the rinse and then used an additional rinse, the ALL at the time left cottons feeling harsh because the soap in the formula held the calcium carbonate in the fabrics in all but the softest water. If you tried to add Calgon to the wash, the soap in the formula that was added to control sudsing foamed more than the detergent itself. That was a low point for lowsudsing detergents and the front loaders that needed them. By then White Westinghouse front loaders seemed to mainly be sold to condominium builders and if it were not for builders installing them (and the replacement market for those machines) they would have been discontinued. All, Sears detergent, some formulas of Fresh Start, a few private label manufacturers with limited distribution, like the CO-OP brand, and, until the mid 80s, Dash which then changed from the lowsudsing formula in the red box to that crap in the yellow box and yellow bottle were basically it for low or controlled suds detergents. Shortly thereafter, several powder brands reformulated and marketed the much smaller boxes of detergents with small plastic scoops inside. Suddenly formerly high sudsing detergents like Tide and Fab were low sudsing, but stupidity among those who wash clothes brought that experiment to an end when they complained that they could not see suds so they did not know if they had used enough.

I remember the blue and yellow pail of All in our basement by our Kenmore in the early 50s when we lived in Illinois. As I have said before, it was an accidental byproduct of Monsanto's research into low sudsing surfactants for dishwasher detergents. It was an important product at the time with so many Bendix and Westinghouse washers in use.
 
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