Math...
Doing some math...
Water where I live is $1.7175 per 1 m3 (1000 Litres) of water.
My 2004 GE TL used 180L of water per load, my Huebsch uses 83L of water per load.
Thereby the cost of water per load is $0.309 and $0.143 respectively.
A box of Tide 60-load 2.3 kg laundry detergent is $11.39. Assuming I only need to use half the amount of soap as the old HE, the cost of soap per load is $0.189 and $0.095 respectively.
I won't count Fabric softener since I rarely use it. Nor will I count the cost of heating water because who knows what it actually costs anyway.
Let's assume that I do 50 loads of laundry in a year. Almost once per week, not counting Christmas and New Years.. The cost of doing that laundry is $24.90 per year with the GE and $11.90 with the Huebsch.
Thereby, we can say that for every 50 loads of laundry, I save $13 in water and supplies.
Over the span of 20 years worth of use, it really doesn't add up to a lot, does it? The savings over that time works out to about $260.
So, realistically, even if machines have become more efficent, how much have we really saved? Am I missing something here?