P&G stealthily increasing price of "Old" Tide

[supersuds]

The WSJ article I quoted above is behind a firewall but it explains that current P&G CEO A.J. Lafley believes it is better to heavily promote a few top brands rather than divide up the company's marketing effort. It didnt come out, and say that Era and Cheer are being left to wither on the vine, but noted that their market share had shrunk amid little recent promotion. (Dreft wasn't mentioned at all.)

Apart from Tide, Gain is doing very well. Both Gain and Tida are selling a lot of pods. The market share of even Liquid Tide declined last year.

Look at the ingredients list for different Tide formulae. Powdered Tide has two enzymes, liquid Tide has three ( as I recall), but the pods have five. This is where the best technology is going. P&G is making sure they're the best perfomers.

Pods have high margins, so they're going to be crammed down our throats whether we want them or not.

 

[appnut]

PODs crammed down our throats whether we want them or not

That's exactly how I feel about liquids too. I don't want them and don't use them. Powders don't promote all the mold in washers today. And powders cost less per usage than the comparable liquid. Whirlcool has posted about liquids being very difficult to rinse out and leaves a film/residue in the washer and a magnet for dirt.

 

[retropia]

Kirkland's powder at Costco was well-rated by Consumer Reports, and is inexpensive. I liked it in the top loader, but found it to be a bit too sudsy in the front loader. Kirkland's pods were also well-rated, and I'm going to purchase a tub of those next time I'm at Costco to give them a whirl.

Otherwise, our daily driver detergent in the front loader is All HE liquid. It gives us good cleaning results, isn't too sudsy, and is often on sale. We haven't had any mold problems.

I'll purchase Tide once in awhile if it is on sale and I have a coupon. Otherwise, I don't think it is worth the regular asking price.

 

[whirlaway]

Tide Prices too High

When I started buy Tide at Costco around 22 years ago,it seems a bigbox was 13.00,yesterday I noticed it was 29.00 dollars.Im thinking good grief!!!! Ive always used Tide now for 42 years.Im not going to change,its does just fine in that old 55 Frogeye.Then again I dont use a full cup like I did years ago,maybeit evens out? Bobby

 

[jerrod6]

Can't do it.

I can't go the Tide route and I don't care about having a scent experience with Downy--More like a cotton candy experience to my nose.

I was using Tide in December.....trying the liquid with Vivid...and everything ends with a rash all over my body..... again! And when using the liquid I have to use a Tide boost to clean tough stains...more skin problems...Try laying in bed and having to move all of your body all over every inch of the bed to sooth the itch. It's not a look good, but it did feel good, but I had no choice.

Persil is expensive in the USA. It cleans well and it rinses very well, and it does not leave me with a rash.

So I will continue to buy a box at $39 which lasts me 22 months.

 

[launderess]

One Assumes There is More Value In A Slightly Down Market

Tide than upmarket Era.

It is like Mercedes-Benz; cannot spring for an "E" or above class? Then go for one of the "C" versions (the wannabe MBs as some call them). You are still driving a Mercedes after all......

Era was big when it first came out as one of the first liquid detergents with enzymes (protein gets out protein), but things slowly fizzled after that.

Cheer needs to be promoted more by P&G for colour care and protection. Remove OBAs from all variations and take a page from Persil and other EU detergents for "colours".

Apparently P&G still makes quite a lot of powders, it just finding shops that will stock the stuff. Went to a supermarket yesterday one normally does not and it had a decent selection of Tide powder detergent including "free and gentle". Mind you they were all on the bottom shelves, but still it was more than our locals offer which is nothing to nil.

 

[beekeyknee]

They can only decrease the volume and increase the price for so long before people will realize it. Some, like us, will realize it right away. For me, I'm sticking with my Mexican powders. Have enough to last a long time and may get more.