According to the Wall Street Journal, some children are mistaking the detergent pods for candy! Poison control centers have recorded 320 calls this month about children eating Tide Pods, or one of their competitors, so there will now have to be a double-latch lid.
What I thought was most interesting was this statement:
"Tide Pods is one of P&G's most important launches of the year, aimed at marching consumers up to higher-priced products, the same way they did when manufacturers shifted from powder to liquid detergent."
So far shipments are running 30% ahead of expectations.
I have to admit I don't understand what is so hard about measuring a little bit of detergent, but there's apparently a market for the things...
What I thought was most interesting was this statement:
"Tide Pods is one of P&G's most important launches of the year, aimed at marching consumers up to higher-priced products, the same way they did when manufacturers shifted from powder to liquid detergent."
So far shipments are running 30% ahead of expectations.
I have to admit I don't understand what is so hard about measuring a little bit of detergent, but there's apparently a market for the things...