Actually
First version of Tide detergent did not make much suds, however in an era when soap ruled the roost in terms of laundry day, housewives wouldn't touch the stuff because they swore it didn't clean. P&G regigged the formula to make Tide high sudsing, and sales took off. The rest as they say is history.
Dash and other controlled sudsing detergents always occupied a small niche market. Mainly because front loaders themselves were a large part of the American laundry market,and many, many persons still equated froth with cleaning action.
If the product didn't create suds, people thought it was like pure soaps, and added more. When that didn't work they often would still add yet more. This despite copy on boxes stating the product would not create mass of suds because of it's "controlled" froth.
First version of Tide detergent did not make much suds, however in an era when soap ruled the roost in terms of laundry day, housewives wouldn't touch the stuff because they swore it didn't clean. P&G regigged the formula to make Tide high sudsing, and sales took off. The rest as they say is history.
Dash and other controlled sudsing detergents always occupied a small niche market. Mainly because front loaders themselves were a large part of the American laundry market,and many, many persons still equated froth with cleaning action.
If the product didn't create suds, people thought it was like pure soaps, and added more. When that didn't work they often would still add yet more. This despite copy on boxes stating the product would not create mass of suds because of it's "controlled" froth.