POD 4-29-19 BORATEAM

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Borateem

Contained various other additives over the product's long history besides borax. Surfactants, antibacterial agents, bluing/OBA and so forth.

Borax has (very) mild disinfecting and antimicrobial properties along with releasing small amounts of oxygen in water. Hence sodium perborate is combining hydrogen peroxide with borax.

Compared to washing soda, sodium metasilicate and other salts borax is rather mild; thus not likely to harm most fabrics or colors. It has long been used on wash day for delicates, baby's things, and other laundry you wouldn't want harshly treated.

That being said like adding 1/4 cup or less of borax to wash loads when using liquid detergents and not any sort of oxygen bleach. Especially for dress shirts as it helps take out whiffy smells, including underarm.
 
 
I always liked seeing that ad in magazines back in the day.

Philco washer.  Can't say it's the model that family friends had but that is the agitator.  I recall peeping in when visiting and it was running (in their garage), seeing the clothes and water roiling and the agitator top not moving at all, and I couldn't figure how that was possible.
 
Borax is pretty useless as an all fabric or whatever bleach. It does have some whitening and of course extra cleaning power, but pails in comparison to sodium perborate or percarbonate.

Thus Brorateem "the borax bleacher" was bound to fail in that regard.

Truth to tell sodium perborate (main ingredient in Snowy, Biz, and other dry "color safe bleaches) of the time really needs water temps at or > 140 to get going. Otherwise contact time must be increased, especially to remove stubborn stains/soils. This is why the first perborate products were almost always pre-soakers. That or one was advised to make up a bath and let things soak to remove stains/whiten and brighten.

P&G solved all this by inventing their patented activated oxygen bleaching system.

It is amazing to see how marketing of Borateem changed as the formula and or purpose did as well.







 

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