First off, I love the floor and the early 50s modern decor, but where exactly is this supposed to be? If it is the lobby of the testing labs, why are there men in suits and members of the public, especially kids, mixing with the home economists in their white uniforms? Are the men selling the appliances or Dash or are they there to lend "gravitas" to the merchandising since men sold major appliances and should know what's best to use in them and what does that say about the home economists who tested the product? It's obviously not an actual testing laboratory and does not look like a store with so much wasted floor space. Any thoughts other than an artist's conception of a place divorced from reality to show off Dash, a BFD at the time, and some of the machines that recommend the product?
POD 7-22-19 Dash Ad with Weird Early 50s Setting
- Thread starter tomturbomatic
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And how does the dude on the left and the kid stand behind a washer and not trip over the hoses and power cord?
Reminiscent of Poly Clean Self Service Dry Cleaning ads
I mean, doesn't everyone dress for an evening on the town when they go to the combo laundromat/dry cleaners?
I mean, doesn't everyone dress for an evening on the town when they go to the combo laundromat/dry cleaners?
Okay, I will wake up, and that is what the world will be like in Two-Thousand-Twenty!
-- Dave
-- Dave
I have a few stupid questions about what people's experience with some of those products were.
How was Dash compared to All when it came to cleaning and rinsing? How about other detergents?
Was this just P&G's response to All, or were there more low-sudsing detergents back then, besides Dash and All?
I'm also curious about the public's reaction to ads like that. I'm not surprised that they were dissing low-sudsing detergents, nor that they were trying to convince the public that controlled sudsing was good, but did the general public put 2 and 2 together and say anything about P&G's ads for Tide claiming a "mountain of suds"? Did they think it was hypocritical, or did they think it's just fine for a company to cater to whatever the public wants to buy? Did the public even notice that both were P&G's products? (Yes, I am well aware that they used big red type linking P&G and Dash, but did it just go over people's heads, or did they notice?)
Thanks in advance,
-- Paulo.
How was Dash compared to All when it came to cleaning and rinsing? How about other detergents?
Was this just P&G's response to All, or were there more low-sudsing detergents back then, besides Dash and All?
I'm also curious about the public's reaction to ads like that. I'm not surprised that they were dissing low-sudsing detergents, nor that they were trying to convince the public that controlled sudsing was good, but did the general public put 2 and 2 together and say anything about P&G's ads for Tide claiming a "mountain of suds"? Did they think it was hypocritical, or did they think it's just fine for a company to cater to whatever the public wants to buy? Did the public even notice that both were P&G's products? (Yes, I am well aware that they used big red type linking P&G and Dash, but did it just go over people's heads, or did they notice?)
Thanks in advance,
-- Paulo.
Some other low-sudsing detergents were AD from Colgate-Palmolive, Spin, Vim (tablets) from Lever Bros., and Salvo tablets from P&G. The tests from consumer magazines I remember seeing usually ranked the low-sudsing detergents behind the top-rated high-sudsers, like Tide. Maybe someone will remember from actual experience or magazine testing if Dash was truly any better than its competition.
As for the implied dissing of other P&G products, this seems to have been standard practice. All of their Cheer, Oxydol, Gain, Bold, or Salvo ads made them sound like the greatest washday breakthroughs in history. They couldn't all be right. As I recall, P&G believed in pitting its "brands" against each other and letting them fight it out for market share. Cheer had the built-in bluing, Oxydol had oxygen bleach, Gain had strong scent and "micro-enzyme action," Bold had the fabric softener, etc. -- they all had something a little different to sell. Duz (after it ceased being a soap) and Bonus didn't talk about cleaning so much as their "free" dishware and towels. They really tried to differentiate their products, unlike today where one brand like Tide or Dawn is expected to have endless variations to please everybody.
As for the implied dissing of other P&G products, this seems to have been standard practice. All of their Cheer, Oxydol, Gain, Bold, or Salvo ads made them sound like the greatest washday breakthroughs in history. They couldn't all be right. As I recall, P&G believed in pitting its "brands" against each other and letting them fight it out for market share. Cheer had the built-in bluing, Oxydol had oxygen bleach, Gain had strong scent and "micro-enzyme action," Bold had the fabric softener, etc. -- they all had something a little different to sell. Duz (after it ceased being a soap) and Bonus didn't talk about cleaning so much as their "free" dishware and towels. They really tried to differentiate their products, unlike today where one brand like Tide or Dawn is expected to have endless variations to please everybody.
Exactly--intramural competition was expected at P&G...
Yup, I expect(ed) the internal competition, that was par for the course at P&G, what I was wondering was if the general public was aware of it and their opinions about it if any.
washerboy
Well-known member
Dash was all
my mother ever used. Although she passed in 1988 after an extended illness I think Dash was still being manufactured. I suspect she started using Dash in the late 50's when she and my father got their first WH stacking units. I want to say she told the story the washing machine would run over and make a mess if too much soap suds were made. Some one on here once posted they liked the scent of Dash. I don't remember it but always wished she'd bought Tide or Cheer because I loved the smell.
my mother ever used. Although she passed in 1988 after an extended illness I think Dash was still being manufactured. I suspect she started using Dash in the late 50's when she and my father got their first WH stacking units. I want to say she told the story the washing machine would run over and make a mess if too much soap suds were made. Some one on here once posted they liked the scent of Dash. I don't remember it but always wished she'd bought Tide or Cheer because I loved the smell.
