Going by 1970's television commercials it seems Salvo was positioned as the detergent for the "busy" woman; read a working girl.
"A dimes load of Salvo is best."
And how!
In contrast these earlier commercials for Salvo promoted all sorts of benefits.
Here is Wally Cox (Marlon Brando's BFF apparently) touting Salvo as the "fortified" detergent.
"A dimes load of Salvo is best."
And how!
In contrast these earlier commercials for Salvo promoted all sorts of benefits.
Here is Wally Cox (Marlon Brando's BFF apparently) touting Salvo as the "fortified" detergent.